8 PRINCIPLES OF SUCCESSFUL MARKETING
When you think about where good marketing starts, the first ideas that come to mind are that you need to create an amazing website with a cool design, send a great email newsletter, maintain accounts on social networks, spice it all up with advertising - and that's enough.
In general terms, all this is good and true. But what about the principles that should guide you and your company? What guides you when you plan all these marketing moves?
The most successful marketers today aren't the ones who just tick off their to-do lists, but the ones who understand how those boxes are connected. These people have a holistic view of things. They improve the customer experience, build personal connections, adapt to the evolution of technology, attract customers with their help. Practice shows that if you change your approach in this direction, you can firmly count on success and real returns in the near future. Follow the link to learn more about real estate directory.
Always be in touch with the client
The most satisfied customer increases your average check by 15%. In order for you to have such a client, use all potentially available communication channels. Studies show that each person can be conveyed information about themselves through 6-8 sources: TV, advertising, radio, 2-3 social networks, etc. At the same time, 60% of those who are called "millennials" (that is, the generation that has become an adult already in this millennium) expect comprehensive support from the companies they turn to.
Given that the time they will be active customers is between 20 and 40 years, the conclusion suggests itself. Check your marketing basket to see if you are using all the channels. Implement uniform standards, achieve confidence that you have done everything to first help the client learn about you, and then support him.
Build personal relationships
94% of marketers believe that it makes sense to personalize communication with your customers (6% of dinosaurs is a normal figure). At the same time, more and more market leaders (91%, according to the data ) believe that they must fight on the basis of the quality of customer service. And, as practice shows, they are right: those who implement personalization increase sales by 19% on average.
Be interested in the needs of customers, use their feedback and respond to them, technology will help you: a letter of gratitude from you will not go to your user for a week, but will be in his mailbox in a minute.
Use complex strategy and tactics
78% of companies increased sales by implementing multi-channel marketing. On average, a modern person spends 8 hours a day, being under the influence of media. At the same time, he makes purchases using at least 2 gadgets / devices (most often, a computer and a smartphone).
Therefore, create for yourself a "travel map" of your client: the places where he visits most often, not forgetting about cross-references. Talk on your site that you have an awesome Facebook page, and vice versa - post statuses about your cool site. If you want to know about people search phone number, follow the link to find out more.
Keep a balance in the use of technology
35% of your marketing budget in 2016 is allocated to digital marketing, 99.5% of your customers are using mobile data, which share is only growing (“only” 61% of all online purchases are made using a computer). Experts predict that by 2020 the World Wide Web will consist of 50 billion sites, while at the moment only half of the world's population uses Internet technologies.
That is, in the future, the use of technology will only increase. However, don't fall into the trap of jumping ahead of yourself and adopting technologies that your audience hasn't mastered yet. Technology for work, not work for technology.
Feel free to use automation
Using marketing automation can increase the number of your leads by 4-5 times. The number of companies that provide all kinds of automation platforms is now approaching two thousand. And the number of those who use these services is doubling every year.
Using automation in data processing can help you identify your business's bottlenecks, understand how your business works (and what it needs), and free up your employees more time to learn new, useful skills.
Monitor content quality
The “correct” (chosen to the needs of your customers) content allows you to attract more new users and retain the “old” ones. It takes up to 6-12 months to understand what you and they need and arrange for the delivery of information. This is not an instant investment, yes, but with it you can understand what users are guided by when they visit your site.
You will be able to win their loyalty if they are sure that you can find relevant information for tourists. Embed ads of your loved ones correctly - and increase sales.
Analyze statistics correctly
93% of marketing directors believe it is necessary to research data on the return on investment in advertising, while only 21% of them successfully do this. Why does it come out like this? There are three reasons. The first is changing key indicators to assess the success of investments.
The second is that the wrong tools are used to evaluate success. Finally, the study may be terminated too soon. Everything seems to be simple, but very few people follow the rules.
Always have a plan
According to surveys, 87% of existing marketers are successful when they follow the original plan from start to finish. At the same time, the effect is also psychological: the productivity of employees can double if they feel that a well-thought-out plan is behind them. Listen to your analysts (and react accordingly), be ready to respond to new challenges and seize opportunities. Plan, plan, plan again - and improvisation in reasonable doses.
The recipe for success is yours. It remains to use them.
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