The increasing popularity of cloud-based technologies, bring your own device, and IoT is generating an enormous amount of data worldwide, which in turn is propelling the growth of the market.

The global customer journey analytics market is forecast to reach USD 34.57 Billion by 2028, according to a new report by Reports and Data. Customer journey analytics platforms are used to track and monitor the consumer habits across multiple channels, considering the first introduction to the brand or company and throughout the entire association. Customer analytics solutions go beyond the point of purchase to monitor and analyze customer behavior through service interactions and others.

The journey analytics solutions combine both quantitative and qualitative data, allowing companies to identify the customer’s journey that have the most significant impact on specific business goals, such as increasing revenue or reducing customer churn, and designing decisions data-driven to influence those outcomes.

For instance, the technology might identify an essential set of touchpoints of the businesses through which the majority of leads visit before making a purchase. The insights are then used to leverage and optimize interactions at those touchpoints to increase the percentage of leads that convert to customers. Alternatively, marketers may optimize the path to purchase by driving more points to those key touchpoints.

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The information and communication technology sector is rapidly gaining traction owing to rapid technological advancements, high demand for smartphones, laptops, computers and other modern electronic devices, and increasing adoption of latest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and cloud services. The ICT sector consists of several sections, software, hardware, telecommunications and other services. Factors such as increasing demand for advanced ICT services in BFSI, agriculture, retail, hospital and healthcare, rapid adoption of digitalization, rising number of internet users and high demand of advanced services and devices are expected to drive global market revenue growth during the forecast period. Other factors such as increasing need for managing large data base, rising concerns about data security and increasing investments in R&D activities are expected to boost market growth during the forecast period.

Competitive Landscape:

Competitive landscape of global Keyword market is quite fragmented with regional and global key players. These market players are involved in various strategies including mergers and acquisitions, collaborations, new product launches or corporate deals to retain their market position and expand their product portfolio.

some leading companies operating in the global Keyword market:

Salesforce.com, Inc., IBM Corporation, SAP SE, Adobe Systems Incorporated, NICE Ltd., Pointillist, Verint Systems Inc., Quadient, ClickFox, Servion Global Solutions Ltd., Kitewheel, and CallMiner, Inc., among others.

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The global market is further segmented into type and application:

TouchPoints Outlook (Revenue, USD Billion; 2018-2028)

  • Website
  • Social media
  • Applications
  • Email
  • Physical Stores
  • Others

Component Outlook (Revenue, USD Billion; 2018-2028)

  • Solution
  • Services

Deployment Mode Outlook (Revenue, USD Billion; 2018-2028)

  • Cloud
  • On-Premises

Organization Size Outlook (Revenue, USD Billion; 2018-2028)

  • Small and Medium-Sized Enterprise
  • Large Enterprises

End-Use Outlook (Revenue, USD Billion; 2018-2028)

  • Data Mapping and Virtualization
  • Customer Behavior Analysis
  • Product and Brand Management
  • Others

Industry Vertical Outlook (Revenue, USD Billion; 2018-2028)

  • Healthcare and Life Sciences
  • Retail and E-commerce
  • IT and Telecommunication
  • Media and Entertainment
  • Travel and Hospitality
  • Banking, Financial Services, and Insurance (BFSI)
  • Others

Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
  • Latin America (Brazil, Rest of LATAM)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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