The global adventure travel market size was valued at USD 68,730.8 million in 2021 and is poised to grow at a significant CAGR of 13.3% during the forecast period 2023-29. Adventure travel is a form of tourism that involves exploration or travel with a perceived (and possibly real) risk and possibly requires specialized skills and physical effort. In recent decades, adventure tourism has developed as tourists pursue various types of vacations. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.

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The global adventure travel market segmentation:

  • By Travelers Type: Solo, Friends/Group, Couple, Family
  • By Activity: Land-based Activity, Water-based Activity, Air-based Activity
  • By Age Group: Below 30 Years, 30-41 Years, 42-49 Years, 50 Years & Above
  • By Sales Channel: Travel Agent, Direct, Others

North America leads the Global Adventure Travel Market:

Based on regional analysis, global adventure travel market segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America global adventure travel market contributed the largest share in 2021. "With National Parks, bustling metropolises, and quaint small towns connected by millions of miles of roads, North America offers something for everyone.  If wanted to get off the beaten track to explore the vast natural landscape or enjoy the amazing nightlife and cuisine offered across the continent. With the help of market players significant growth of the market is observed.

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Key player’s profiles in the global adventure travel market are: Austin Adventures, Inc., G Adventures Inc., Mountain Travel Sobek, TUI AG, ROW Adventures, REI Adventures, InnerAsia Travel Group Inc., Intrepid Group Limited, Butterfield & Robinson Management Services, Inc., Abercrombie & Kent Group of Companies S.A. 

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