Breaking Down the Costs: A Fresh Look at WhatsApp Business API Pricing in 2025
If you’re researching WhatsApp API pricing, WhatsApp API cost, WhatsApp business API cost, or WhatsApp API price, especially within India or via the WhatsApp Cloud API, here’s a streamlined overview of WebMaxy’s structure.
We also cover WhatsApp API, WhatsApp business pricing, WhatsApp API charges, and all the India‑specific variants like WhatsApp API pricing in India, WhatsApp business API pricing India, WhatsApp cloud API pricing, WhatsApp business pricing India, and WhatsApp business cost.
Conversation‑based pricing model
WhatsApp Business API itself is available for free, but Meta levies charges based on conversation type—within a 24‑hour window from the last user message. These conversations fall into four categories: user‑initiated (service), marketing, utility, and authentication.
Each has distinct rates. The first 1,000 user‑initiated (service) conversations each month are free. After that, service‑type messages remain free, while business‑initiated conversations (marketing, utility, authentication) incur charges per conversation.
That makes controlling the WhatsApp API cost largely a question of volume and category.
WebMaxy’s India pricing tiers (WhatsApp business API pricing India)
Here’s how WebMaxy’s plans are structured for businesses in India, with pricing excluding GST:
Growth Plan
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₹ 1,800 per month, or ₹ 19,200 per year (15% annual discount)
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Includes: 1 WhatsApp Business number, 1 Brand Connect, workflow & chat automation, audience builder, bulk campaigns, unlimited team members, rate limit 300 API calls/min, dedicated success manager, and no markup fees.
Advance Plan
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₹ 2,880 per month, or ₹ 30,720 annually (15% discount)
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Everything in Growth, plus: up to 5 WhatsApp Business numbers, 3 Brand Connects, unlimited external app integrations, higher rate limit (500 API calls/min), agent statistics & advanced assignment.
From July 1, 2025, WebMaxy began supporting authentication templates (+91 phone numbers) in India. Businesses outside India sending authentication messages to Indian users pay international authentication rates per Meta’s guidelines.
Conversation charges (WhatsApp API pricing in India)
Under WebMaxy’s India pricing for Meta‑leveled message conversions, Meta charges are:
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Marketing conversation: ₹ 0.88 per conversation
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Authentication conversation: ₹ 0.21 per conversation
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Utility conversation: ₹ 0.21 per conversation
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Service conversation: ₹ 0 (free)
These charges reflect the core WhatsApp API pricing, WhatsApp API charges, and overall WhatsApp business API cost in India.
Check WebMaxy’s flexible pricing plans here: https://www.webmaxy.co/pricing/
What about WhatsApp Cloud API pricing?
Using WhatsApp Cloud API, businesses get free access to Meta’s API—you still pay only for conversations. WebMaxy acts as the platform provider (with its subscription fees) to manage template messaging, automation, analytics, and more.
In India:
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User‑initiated (service) conversations cost ₹ 0.35 per conversation
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Business‑initiated (template) conversations cost ₹ 0.55 per conversation
This is an alternative WhatsApp cloud API pricing route to the standard on‑premise model.
WhatsApp API cost and broader comparison
So in total, the WhatsApp API pricing will include:
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Meta conversation charges, as above
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WebMaxy subscription cost—Growth or Advance plan
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Platform fees for automation, team inbox, CRM sync, etc.
There are no hidden fees—setup, account approval, and onboarding are included in the plan. Meta message charges vary by country, and WebMaxy publishes transparent, predictable WhatsApp business pricing.
Contact us: https://www.webmaxy.co/contact/
Why WebMaxy?
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Scalable subscriptions: choose Growth or Advance plan based on scale.
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Transparent billing: clearly-separated Meta vs platform charges.
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Cutting-edge features: WhatsApp automation, bulk campaigns, advanced workflows, analytics, and multiple agent support.
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Cloud or on‑premise APIs: support for both standard WhatsApp Business API and Cloud API.
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Flexible terms: monthly, quarterly, or annual billing (15% annual discount). No long‑term lock‑in.
Quick summary of WhatsApp API pricing and plans (India)
|
Plan |
Monthly ₹ (ex‑GST) |
Annual ₹ (15% off) |
Meta conversation charges in India |
|
Growth Plan |
1,800 |
19,200 |
Marketing ₹ 0.88 / inb. auth ₹ 0.21 / utility ₹ 0.21 / service 0 |
|
Advance Plan |
2,880 |
30,720 |
Same Meta charges; includes more numbers, integrations, higher limits |
Using WhatsApp Cloud API:
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Service conversations: ₹ 0.35
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Business (template) conversations: ₹ 0.55
Combine these with WebMaxy’s plan fees for full WhatsApp API cost.
Cost‑saving tips
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Leverage the free user‑initiated conversation allowance (1,000/month per account).
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Use service conversations first within 24 hours when possible.
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Reserve template messages (marketing/authentication/utility) for essential communications.
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Choose the right plan level (Growth vs Advance) depending on scale, numbers, and required integrations.
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Consider Cloud API pricing if you prioritize API-only costs with lower per-conversation charges.
Final takeaways
WebMaxy delivers a clear and competitive WhatsApp business cost framework:
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WhatsApp API pricing in India is transparent: Growth at ₹ 1,800/mo, Advance at ₹ 2,880/mo.
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Meta charges are fixed per conversation type—including ₹ 0.88 for marketing and ₹ 0.21 per utility or authentication message.
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WhatsApp cloud API pricing offers alternative per‑conversation charges (₹ 0.35/₹ 0.55) with Meta‑hosted access.
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No hidden fees—setup and approval included. Plans scale with your needs.
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Drive customer commerce and engagement while optimizing WhatsApp API pricing, WhatsApp API cost, WhatsApp business pricing India, and overall WhatsApp business API cost.
If you’d like help translating those costs to projected monthly spends for your volume and message mix (marketing vs utility vs authentication), diving into a conversation‑volume based estimate can help you budget more precisely.
Book a Demo: https://calendly.com/webmaxy/30min
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