Market Scope

Market Research Future (MRFR) reveals in its new extensive study that the Sparkling Water Market Share could anticipate rapid expansion at a rate of 7.4% from 2020 to 2027 (analysis period).

Growth Boosters and Challenges

Ease of use, portability, and low maintenance cost are a few of the top reasons attributed for the massive demand for sparkling water across the globe. Additionally, surging consumer interest in healthy lifestyle and the mounting awareness about the benefits associated with sparkling water should further mean substantial market growth in subsequent years.

Shifting preference from ordinary water to sparkling water is more notable among the youth, in the face of rising urbanization rate in developing countries like India. In view of this emerging trend, restaurants are increasingly offering a variety of flavored sparkling water to cater to the consumer demand. Hence, the rapidly soaring number of restaurants worldwide should back the market growth in the upcoming years.

Segmental Review 

Sparkling water types considered in the extensive report include plain and flavored. Different flavors available in the market are berries, citrus, and others. Citrus-based flavors are lime, orange, grapefruit, and lemon. The berries-wise sections are strawberry, dark berry, raspberry, and others. The demand for these flavored variants is extremely strong, given their appealing taste, health benefits, as well as fizziness.

Packaging types are cans, bottles and more. In recent years, the preference for aluminium cans over bottles has escalated rapidly among consumers. Aluminium cans are recyclable and the energy needed to recycle them is considerably lesser compared to that required to recycle bottles. In the wake of the surging environment awareness among brands and consumers alike, the sales of canned sparking water are presumed to boom in the next several years.

Store-based as well as non-store-based are the top distribution channels that sell a variety of sparking water types. The leading store-based distribution channels are supermarkets and hypermarkets. Experts note that the sales are substantially high via hypermarkets and supermarkets since these outlets are generally located in busy areas and provide consumers with a convenient shopping experience. The rise in urban population in emerging regions, and the simultaneous surge in the number of supermarkets and hypermarkets should be a great opportunity for the Sparkling Water Market Share.

Regional Insight

Europe has come out on top in the worldwide Sparkling Water Market Share, backed by the expansive pool of health-conscious people looking for natural products. Germany can anticipate maximum gains during the appraisal period, with sparkling water expected to witness booming sales over the ensuing period. The country is in the lead, since many of the brands are coming up with advances including the introduction of products with CO² faucets that can convert normal water to sparkling water.

Asia Pacific races forward at the fastest pace, in response to the exploding urban populace coupled with the alarming surge in diseases due to intake of contaminated water. These escalating cases are prompting consumers to opt for premium, more natural products that are safe and healthy. Moreover, the surge in the organized retail sector, evolving water intake habits, coupled with the introduction of new and more innovative items by the top brands in India, Japan, Singapore and China could encourage further market expansion.

Top Companies

COTT Corporation (Canada), Mountain Valley Spring Company, LLC (US), Crystal Geyser Water Company (US), GEROLSTEINER BRUNNEN GmbH & Co. KG (Germany), G. BARR p.l.c. (UK), PepsiCo, Inc. (US), The Coca-Cola Company (US), Nestle S.A. (Switzerland), Pepper Snapple Group (US), Tempo Beverage Ltd (Israel), Reignwood Group (China) are a few of the top brands active in the Sparkling Water Market Share.

With the ongoing fierce competition within the worldwide industry, manufacturers are adopting marketing strategies to widen their consumer base. Advertising campaigns, new launches and product innovation are some of the top strategies employed by the major brands to elevate their market rankings. Many of the sparkling water manufacturers also emphasize on using different packaging solutions with multiple benefits and attractive looks that help capture the attention of a higher number of consumers.

To illustrate, in January 2022, EVIAN introduced its first-ever sparkling water, a completely natural mineral water that is pocket-sized and will be available in recyclable aluminium cans.

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