The global smart speaker market size is expected to reach USD 23.93 billion in 2028 at a CAGR of 16.9% during the forecast period, according to the latest report by Emergen Research. Increasing demand for smart appliances and devices due to growing trend of smart homes, rising preference for connected devices, and availability of technologically advanced smart devices are key factors expected to drive market revenue growth over the forecast period. In addition, introduction and launch of smart speakers with advanced features, support for popular voice assistants, and reasonable prices are some other key factors expected to further fuel revenue growth of the market going ahead.
The latest report is the first study encompassing the current smart speaker market situation with respect to the COVID-19 outbreak. Since the advent of the outbreak, the global economic landscape has been grappling with adverse financial consequences. The report analyzes the drastic impact of the pandemic on this business sphere. The pandemic has affected nearly all segments of the smart speaker market. It has further hampered the developmental scope of various manufacturers and buyers engaged in this sector. Thus, the report studies the ’s shifting dynamics to scrutinize the profits earned or loss suffered by different segments
Moreover, smart speakers are gaining popularity in tourism and hospitality sectors as it can be effectively used to provide travel updates, calling reception, and control room lighting, checking in and checking out and so on. For instance, a customized version of Baidu’s DuerOS AI solution is used by the InterContinental Hotel Group (IHG), and comprises voice assist function for addressing basic queries of customers.
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Some Key Highlights in the Report:
- The personal use segment is expected to dominate other end-use segments in terms of revenue over the forecast period owing to rising adoption of smart home systems across the globe, increasing integration of smart speakers with various devices, and rising use of smart speakers to for various personal applications such as making phone calls, tracking user activity, and scheduling appointments, among others.
- North America is expected to account for largest revenue share in the global market in terms of revenue over the forecast period owing to high adoption of smart speakers, preference for innovative and cost-effective devices, increasing purchasing power among individuals, and presence of key manufacturers in the region.
- Alexa segment accounted for a significant revenue share in the global market in 2020 and is expected to register robust revenue growth over the forecast period owing to its easy availability and affordability. Alexa has been the most preferred voice assistant for a wide range of smart speakers and is available in over 80 countries across the globe.
The Smart Speaker research report also includes an insightful study of the prominent players of the industry along with their business overview, strategic planning, and business expansion plans adopted by them. This assists the readers and business owners in formulating strategic expansion and investment plans. The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on the detailed analysis of the technological and product developments undertaken by these companies.
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The key companies studied in the Smart Speaker report are:
Apple, Inc., Alphabet, Inc., Amazon.com, Inc., Sony Corporation, Lenovo Group Ltd., Xiaomi Corporation, Altec Lansing, Inc., SK Telecom Co. Ltd., Onkyo Corporation, and Baidu, Inc.
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For the purpose of this report, Emergen Research has segmented the global smart speaker market on the basis of component, application, intelligent virtual assistant, end-use, and region:
- Component Outlook (Revenue, USD Billion; 2018-2028)
- Hardware
- Software
- Application Outlook (Revenue, USD Billion; 2018-2028)
- Smart Office
- Smart Home
- Others
- Intelligent virtual assistant Outlook (Revenue, USD Billion; 2018-2028)
- Google Assistant
- Alexa
- Siri
- Cortana
- Others
- End-use Outlook (Revenue, USD Billion; 2018-2028)
- Commercial
- Personal
Regional Outlook (Revenue, USD Billion; 2018-2028)
- North America
- S.
- Canada
- Mexico
- Europe
- Germany
- K.
- France
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- A.E.
- South Africa
- Rest of MEA
The report addresses the following key points:
- The report provides a forecast of market drivers, restraints, and future opportunities for the Smart Speaker market
- The report further analyses the changing market dynamics
- Regional analysis and segmentation of the market with analysis of the regions and segments expected to dominate the market growth
- Extensive competitive landscape mapping with profiles of the key competitors
- In-depth analysis of business strategies and collaborations such as mergers and acquisitions adopted by the key companies
- Revenue forecast, country scope, application insights, and product insights
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