Market Synopsis

Mouthwash is used to help rinse away food particles from the teeth after brushing or flossing. It is also considered as gum and teeth protection from oral diseases. Mouthwash Market may contain a variety of ingredients to battle bacteria in the mouth, including cetylpyridinium chloride (CPC), a germ-fighting ingredient that is safe and effective, although a small number of people have reported a temporary unpleasant aftertaste. Rinsing with a mouthwash that contains fluoride and is ADA-approved will help reduce the risk of cavities. Cavities are one of the most significant dental concerns, and fluoride is one of the best ways to cut down on cavities and the demineralization of your teeth. As such, you should make regular use of a fluoride mouthwash part of your daily oral hygiene regimen so that you can avoid any surprise cavities at your next dental visit.

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Market Dynamics

In addition, growing awareness about natural and organic products will fuel the growth in the mouthwash market. For instance, Tea Tree Oil Mouthwash by Desert Essence is sugar and alcohol-free, which reduces plaque buildup through regular use, resulting in refreshed mouth and gums.However, the availability of counterfeit products and regulations related to packaging and labeling of oral care products might hamper the growth of the market during the forecast period.

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Segment Analysis

By product, the global mouthwash market is segmented cosmetic and therapeutic. The cosmetic segment accounted for the highest market share and was expected to dominate the market during the forecast period, due to increased demand for organic over-the-counter (OTC) mouthwash. This growth will be primarily driven by newly launched mouthwash coupled with more and more dentist recommending therapeutic mouthwash to patients.

Competitive Landscape

Major players in the market are Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson Services, Procter & Gamble, and Unilever. Other key players in the market are Desert Essence, The Himalaya Drug Company, Alticor (Amway), Lion Corporation, Uncle Harry's Natural Products, and SmartMouth Oral Health Laboratories.

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