Computer Keyboards Market to grow at highest pace owing to increasing demand from personal computing sector
Computer keyboards are input devices used to operate computing devices like personal computers, laptops and tablets. Keyboards allow users to type text and input commands. They come in various designs ranging from basic basic membrane keyboards to advanced mechanical keyboards preferred by gamers. The personal computing sector has been witnessing strong growth with rising demand for desktops, laptops and tablets for work from home and online education. This has fueled sales of computer keyboards globally.
The Global Computer Keyboards Market is estimated to be valued at US$ 5.86 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in The Computer Keyboards are Logitech, Razer, Corsair, Asus, SteelSeries, Roccat, HyperX and Dell. Logitech dominates the market with a wide range of wired and wireless keyboards catering to various use cases and budgets.
The growing demand for personal computing devices from professionals working remotely and students attending online classes has boosted sales of computer keyboards significantly. Users are upgrading to mechanical keyboards for long term usability and an improved typing experience.
Top keyboard brands are incorporating new technologies like RGB lighting, programmable keys and wireless connectivity standards like Bluetooth to enhance functionality. Some gaming keyboards feature extra keys to map a variety of game controls for better gameplay. New ergonomic and vertical keyboard designs aim to reduce repetitive stress injuries from prolonged typing.
Market Trends
Customizable RGB lighting - Many mechanical gaming keyboards feature fully customizable RGB backlighting where each key can be lit in a different color. This has become an important element of RGB-centric gaming setups.
Compact 60% keyboards - To save desk space, 60% keyboards with a compact layout excluding the number pad and dedicated navigation keys have gained popularity among developers and gamers.
Wireless connectivity - In addition to Bluetooth, low latency 2.4GHz wireless connectivity standards like Logitech’s Lightspeed are becoming common in premium wireless keyboards.
Market Opportunities
Mini/portable keyboards are gaining traction for portable workstations and laptop users looking for an external compact keyboard.
Ergonomic split and vertical keyboard designs are promising for preventing and managing wrist injuries caused by long term use of conventional keyboards. Their comfort-focused designs can unlock new growth.
Impact of COVID-19 on Computer Keyboards Market
The COVID-19 pandemic has significantly impacted the growth of the computer keyboards market. During the initial outbreak, due to lockdowns and social distancing norms imposed worldwide, the demand for computer keyboards witnessed a decline as offices and educational institutions shifted to remote working models. This led to a fall in sales for commercial keyboards across B2B segments. However, as people were confined to their homes, the demand for consumer computer keyboards saw substantial growth with increased usage of computers and laptops for remote work, online classes, gaming, etc.
In the pre-COVID era, the commercial segments contributed more than half of the revenue for the computer keyboards market. But post-COVID, the consumer segment is expected to dominate the market. Many computer keyboard manufacturers started focusing more on producing affordable, compact, and portable keyboard models suitable for home use. They also introduced ergonomic keyboard designs and keyboards compatible with multiple devices to cater to the remote working population. With hybrid work models gaining popularity even after the lockdowns are lifted, the demand from the commercial segment is projected to gradually recover but consumer demand is likely to remain strong. Companies need to devise marketing strategies targeting both individual customers and commercial clients to leverage future opportunities.
The value sales of computer keyboards are highly concentrated in North America and Western Europe due to high demand from corporate and individual customers in countries like the US, Canada, Germany, UK, and France. In terms of value, the Asia Pacific region, mainly China, is emerging as the fastest growing market for computer keyboards. Factors such as the increasing penetration of computing devices, expanding middle-class population, and rising remote work trend are projected to boost keyboard sales across APAC nations in the coming years.
The geographical region where computer keyboard market value sales are growing the fastest is Asia Pacific. The Asia Pacific region mainly includes China, Japan, India, South Korea, Australia, Southeast Asian countries, etc. This region is witnessing rapid economic development which has raised disposable incomes. Also, countries like China, India, and Southeast Asian nations have a young population increasingly adopting computers, laptops, and other digital devices for daily use, entertainment, and work. Therefore, the APAC countries are expected to post strong growth in demand for computer keyboards, making it the fastest-growing region.
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