Exploring the Booming Cigar and Cigarillos in India: Trends, Challenges, and Opportunities
Cigars are made from dried and fermented tobacco leaves and come in various shapes and sizes. The three primary types are little filtered cigars known as cigarillos, regular cigars, and large cigars. Cigarillos closely resemble cigarettes in size and filtered tips but are actually made from cigar tobacco. Regular cigars are the most popular size while large cigars are meant to be occasional treats. Top brands in India include Partagas, Romeo y Julieta, Hoyo de Monterrey among others.
Cigarillos are enjoying rising popularity due to their small size, filters, and relatively lower nicotine content compared to regular cigars. They are seen as an affordable luxury item. Popular brands are Backwoods, Swisher Sweets, Garcia y Vega. While regular and large cigars are confined to specialized shops, cigarillos are easily available in stores and kiosks.
While some popular international brands are imported, there has been rising domestic production of India Cigars And Cigarillos as well. Homegrown brands have improved their quality and variety to attract discerning local consumers. Notable Indian manufacturers include Vazhiveli Cigars, Nestor Cigars, and Kapila Cigar Company across Tamil Nadu, Kerala and West Bengal respectively.
Their products are priced 20–30% lower than imports while maintaining global production standards through advanced techniques and investments in infrastructure. Slow-burning wrappers, premium filler blends have helped Indian brands win market share in the premium domestic segment over 70%. Exports to neighbouring nations have also seen growth in recent years.
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