Healthy Smoothies Market Synopsis

Healthy smoothies market share is increasing with rising awareness about health drinks. The market is expected to grow at a CAGR of 10.2% During the Forecast (2020-2030).

Increased demand for local soft drink varieties, like tropical varieties, along with the use of new ingredients such as erythritol in soft drinks, is expected to improve soft drink consumption. In exchange, this would prompt the growth of the market over the predicted period. As an acceptable diet standard, balanced smoothies, which contain large servings of fruits and vegetables, are recommended. Also, increasing customer health awareness and evolving lifestyle and eating preferences, along with health benefits, are driving growth in the healthy smoothie industry. At present, much of the population's eating patterns include avoiding meals and using other snack foods as replacements. Carbohydrate consumption, mostly when sugar-free healthy smoothies are made, is low. Therefore, most workout coaches prescribe nutritious smoothies to individuals who aspire to lose weight.

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Growing urbanization is primarily driving the growth of the global healthy smoothie industry, attributable to the increasing demand for nutritious beverages. Owing to their health benefits and their function as a choice for a breakfast drink, the growing prevalence of diseases such as cholesterol, hypertension, and diabetes has increased the intake of organic, organic smoothies and beverages. Good smoothies have therefore arisen as an ideal meal replacement option. Also, as well as providing good flavor, comfort, and portability, they are healthier than most snack items.

The high production costs for healthy smoothies, however, are expected to impede the market's expansion.

Covid 19 Analysis of Healthy Smoothies Market

The covid-19 pandemic has made a strong impact on the Healthy Smoothies Market Share analysis. Due to restrictions and the closure of industries, there was less production of major ingredients and base materials.  Moreover, very few retail outlets were able to function during the period, leading to a decrease in sales. Leisure Industries such as tourism were also affected badly, indirectly affecting the smoothie market.

The growth rate for the healthy smoothie’s market dropped by several folds. The pandemic had a direct major impact on the food and tourism industry, thus impacting sales. Moreover, disruptions in supply chains also disrupted the transfer of storable smoothies.

Competitive Dynamics

Some of the key players profiled in the global healthy smoothie’s market includes Bolthouse Farms, Inc. (U.S.), Barfresh Food Group (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), Crussh Juice Bars (Australia), Freshens (U.S.).

Regional Overview

North America, Europe, Asia Pacific, and the rest of the world (Row) are segmented into the global healthy smoothie industry.

In the healthy food market industry, North America leads, led by the Asia Pacific region. Due to the busy lifestyle and declining health conditions in this country, the U.S. has a large intake of better smoothie ingredients. Consumers in the U.S. favor nutritious smoothies made from organic fruits because of parents' wellness issues for their children and the growing market for junk foods in the U.S. 

Over the evaluation period, the Asia Pacific Region is perceived to be the fastest-growing region. Also, in countries such as India and China, growing health perceptions and busy lifestyles have shifted customers to convenient food, and healthy growth is anticipated in the suited, healthy smoothies’ market in the Asia Pacific region. Also, a heavy emphasis on healthier organic smoothies and high-fiber balanced smoothies with additional health benefits over traditional healthier smoothies is expected to increase the global demand for healthy smoothies.   

Segmental Analysis

The market has been segmented into fresh and processed organic healthy snacks based on the form. In this category, refined organic smoothies are leading the industry. The processed healthy smoothies’ market is expected to grow considerably due to the higher shelf life over the forecast period. However, freshly made healthy smoothies are witnessing high consumer demand due to the lack of added preservatives and are expected to grow over the forecast period.

The demand for balanced smoothies is segmented into nuts, bananas, vegetables and others based on beneficial ingredients. Of all the available foods, fruits and vegetables lead is plant-based meat healthy market due to easy availability and rapid demand. However, the opportunity for seed-based nutritional drinks is anticipated to witness elevated demand owing to a broad range of health benefits, such as preserving good cholesterol and blood pressure levels and decreasing hypertension.

Furthermore, based on ingredient form, the market is segmented into powder, liquid syrups, and others. Liquid syrups lead the market in this category due to customer demand for pre-prepared beverages.

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