The tissue paper market has witnessed significant growth in recent years owing to rising demand for eco-friendly hygienic products across various end use industries such as residential, commercial, and healthcare. Tissue papers are widely used for wiping, wrapping, and packaging applications due to properties such as absorbency, softness, and strength. Growing focus on sustainable alternatives to replace conventional materials used for cleaning, wrapping, and packaging along with increasing awareness about hygiene is augmenting the demand for tissue papers globally.

The Global tissue paper market is estimated to be valued at US$ 97.2 Mn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. These players are focusing on adopting sustainable manufacturing practices and introducing innovative product lines to cater to the growing demand for eco-friendly tissue papers across various end use industries.

The rising environmental consciousness and stringent regulations regarding use of plastic have opened up opportunities for tissue paper manufacturers to replace plastic with sustainable tissue paper alternatives for packaging applications. Furthermore, the growing demand for hygiene and cleaning products during the ongoing COVID-19 pandemic has boosted the sales of tissue paper products globally.

Technological advancements in tissue paper manufacturing such as development of nano-engineered tissue papers with enhanced strength, absorbency and sustainability has further expanded the application ambit of tissue papers. The availability of high-performance eco-friendly tissue papers suitable for varied applications is expected to support the market growth over the forecast period.

Market Drivers

The growing awareness regarding health and hygiene along with rising environmental consciousness are the key factors augmenting the demand for sustainable tissue paper products globally. Furthermore, tissue papers offer easy disposability as compared to conventional towels and cloths. The disposable nature and hygienic qualities of tissue papers make them ideal substitutes for various cleaning and packaging applications thereby driving their adoption across industries. Stringent regulations prohibiting use of plastic are further accelerating the replacement of plastic-based products with eco-friendly tissue paper alternatives.

Current Challenges in Tissue Paper Market

The Tissue Paper Market Size is currently facing challenges due to rising raw material prices and supply chain disruptions. The prices of pulp and virgin wood fiber which are key raw materials for manufacturing tissue papers have increased substantially over the last year. Geopolitical tensions and restrictions have also disrupted global supply chains impacting the availability of raw materials. This has pushed up production costs for tissue paper manufacturers.

SWOT Analysis
Strength: Tissue paper is a highly consumable product with consistent demand. Innovation in product quality, designs and sustainability has increased brand loyalty.

Weakness: Market is highly fragmented with presence of local and private label brands. Raw material price volatility impacts profits.

Get more insights on - Tissue Paper Market