Reports and Analysis
Question 5: What is the difference between a metric and a dimension in Google Analytics?
Answer: In Google Analytics, a dimension is a qualitative attribute or characteristic of your data, such as the source of traffic or the type of device used. A metric Google Analytics Practice Questions, on the other hand, is a quantitative measurement, such as the number of sessions or the average session duration. Dimensions and metrics are used together to analyze data and generate insights.
Question 6: How can you use the Multi-Channel Funnels report to analyze conversion paths?
Answer: The Multi-Channel Funnels report in Google Analytics allows you to analyze the various touchpoints a user interacts with before completing a conversion. By examining the conversion paths, you can understand the role different channels play in the customer journey and optimize your marketing efforts accordingly.
4. Campaign Tracking and Attribution