An SEO specialist makes it possible for websites to achieve greater success in search engines such as Google. The primary objective of this professional is to improve the SEO of web pages to gain more organic traffic to the web page which also increases brand awareness.

An SEO specialist starts by analysing target keywords, namely the words or phrases potential clients type into a search engine. Following that, actionable recommendations with the best on-page SEO practices are made, which include revisions in the content of the meta-titles, meta-descriptions, headings, and the content itself. They equally pay attention to aspects of on-page optimization such as page loading speed, mobile friendliness, and optimization of the site pages for search engines.

Off-page optimization is a different skill set that allows SEO specialists to obtain contextually relevant backlinks from trustworthy sources, since internal optimization, as mentioned above, is not enough. These backlinks are very important for making a website more trustworthy, which helps it rank higher. Additionally, SEO experts manage local SEO, which helps websites rank well for people searching in a specific area.

Reporting is not just a suggestion for clients; it's a key part of SEO work. They use web analytics to measure how well SEO is working, monitor keyword rankings, and quickly adapt to changes in search rules.

By collaborating with Jaikvik Technology’s SEO experts, you ensure a steady route to ongoing digital success and strong improvement in search engine rankings.