2023's Top Packaging Trends
You might feel like Coronavirus is mentioned in almost every article's first few sentences these days. And this blog post is the same way. We can't look at the beauty packaging trends we think will be popular in 2023 without thinking about how the global pandemic has changed the market and how people want to buy things. We are now rethinking both science and our surroundings because of the vaccine and the pandemic.
When the only things to do during a lockdown were to walk, hike, or ride a bike, many of us learned to love nature in a new way. Not to mention campaigns like "Black Lives Matter" and a growing understanding of how important it is to include minority groups like transgender or gender nonconforming people. Because of all of this, people are now paying more attention to how rigid packaging boxes are packed in a way that reflects science, nature, health, sustainability, and social justice.
1. Eco-friendly packaging for cosmetics
The makers of beauty products are using these themes more and more, but the packaging needs to do the same. People want to buy products that are packaged in ways that create the least amount of waste. Reusing and recycling are the way of the future. Think about using glass, bamboo, post-consumer resin, or even paper for packaging that is good for the environment and will last.
2. Sleek packaging for beauty products
One trend that is expected to become very popular in 2023 is "skinimalism." This is the idea that skincare and cosmetics should be as simple as possible. Skin-optimistic beauty products don't need flashy, gaudy, or too much packaging. The tendency of a brand toward a simple skincare or beauty routine should be reflected in its packaging, which should be clean, sleek, and stylish.
It's important to keep things simple, whether it's the packaging, the ingredients, or the way you market the product.
3. Gender-neutral packaging for cosmetics
In 2023, it will be popular to package beauty products in a way that doesn't assume a gender. Do we really need different versions of the same thing for men and women? There is no doubt that there is a need for products that are made for different types of skin or hair. But it doesn't make sense to sell two different kinds of the same moisturiser or shampoo these days, one in pink or white packaging and the other in black or grey.
We can't wait to work with our clients to see how they take advantage of the exciting new trends in beauty packaging.
4. Symmetry and complexity work well together
Also, many modern packages have fancy details that stand out against the simple style. Putting very detailed artwork on packaging could change the game if it's done right. Patterns that are symmetrical, in particular, give the eye a sense of order and unity. When a product is beautifully packaged, customers are more likely to look at it for a longer time. Even though most big companies seem to follow the principles of simplicity at the moment. In 2022, it's likely that more companies will take a different, more complicated approach to package design in order to stand out from the competition.
5. Products-Related Illustrations
When making a package, it can be very helpful to use tiny drawings of symbols that relate to the product inside. Icons and illustrations that relate to a product are without a doubt helpful because they show potential customers what they're buying. These images are very helpful when making a visual identity. Because they help consumers remember the brand by making the link between the package and the product.
6. Color layers made by cutting and pasting
Collage is still a popular design element, but this year's trends are more about shapes and layers of colours. Paper with torn raw edges makes people think of recycling, which is helpful if you want to sell to people who care about the environment. This type of packaging for sleeve boxes could help you reach your target market of creative, high-earning customers in an independent environment where college is still popular.
English
Arabic
Français
Español
Português
Deutsch
Dutch
Italiano
Russian
Romaian