"The U.K. Bath Bomb and Cold Pressed Soaps Market is Expected to Witness Robust Growth Due to Increasing Consumer Inclination Towards Personal Wellbeing and Hygiene Products"
The U.K. bath bomb and cold pressed soap market has witnessed significant growth over the past few years. Bath bombs are scented balls made using essential oils, citric acid, and baking soda that fizz and dissolve in water to release soothing fragrances and colour. Cold pressed soaps are produced by pressing vegetable and essential oils at low temperatures without the use of harsh chemicals. Consumers are increasingly opting for these natural skin and hair care products over synthetic varieties for their moisturizing and destressing benefits. The COVID-19 pandemic has further accentuated the need for self-care and personal wellbeing products, thus positively impacting the demand for bath bombs and cold pressed soaps.
The U.K. bath bomb and cold pressed soap market is estimated to be valued at US$ 123 million in 2024 and is expected to exhibit a CAGR of 13% over the forecast period 2024-2028.
Key Takeaways
Key players operating in the U.K. bath bomb and cold pressed soap market are LUSH Cosmetics, The Body Shop, Sw basics, and Pearl Bath Bombs. LUSH Cosmetics leads the market with its innovative range of fragranced bath and shower products.
The U.K. Bath Bomb and Cold Pressed Soaps Market Share provides significant opportunities for bath bomb and cold pressed soap producers to expand their product lines and cater to the growing demand for premium natural personal care products. E-commerce has opened new avenues for domestic as well as international brands to reach customers easily and cost-effectively.
Major companies are focusing on global expansion through online platforms. LUSH recently launched its products in Thailand and Malaysia. The Body Shop plans to open 100 outlets in China by 2022. The surging popularity of natural self-care regimes worldwide will encourage English brands to increase their international footprint.
Market Drivers
Increasing consumer inclination towards sustainable and eco-friendly personal care products is a major market driver. Plastic waste from synthetic bath products is concerning many consumers who are now opting for natural bombs and soaps that are plastic-free.
Growing millennial population with high spending on premium beauty and wellness products also augurs well for the market. Younger buyers actively research ingredients and care about ethically-sourced natural products.
Market Restrain
However, availability of cheap synthetic substitutes may restrain the market to a certain extent. Many low-income groups continue using mass-produced bath accessories that offer convenience at an affordable price point.
Segment Analysis
The U.K. Bath Bomb And Cold Pressed Soaps Market Regional Analysis comprises various segments such as natural ingredients, fragrant, and skin-friendly sub-segments. The natural ingredients segment is the dominating sub-segment as it accounts for over 50% of the total market share. The use of natural essential oils, moisturizing properties of various natural ingredients like shea butter, coconut oil etc. provides superior moisturizing and cleansing benefits to the skin. Therefore, the demand for natural ingredient-based bath bombs and cold pressed soaps is more compared to chemically derived products.
Global Analysis
In terms of regions, the Europe region dominates the global bath bomb and cold pressed soaps market with over 35% value share. Within Europe, UK contributes over 20% revenue share. UK's thriving beauty and personal care industry, growing preference for natural ingredients-based personal care products are driving the growth of bath bomb and cold pressed soaps market in the country. North America region stands as the second largest market globally. Increasing consumer awareness regarding harmful effects of synthetic ingredients and benefits of natural personal care products is surging the demand for bath bombs and cold pressed soap in North America.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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