Hair styling tools are items that are specifically designed to style a person's hair in a particular way. These are available in a variety of styles, depending on the function the user want to perform on their hair. Hair styling tools are divided into two categories: traditional tools and technologically sophisticated tools.
According to SPER market research, ‘Europe Hair Styling Tools Market Growth, Size, Trends Analysis - By Product Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Hair Styling Tools Market is predicted to reach 13821.55 million by 2033 with a CAGR of 5.25%.
Drivers:
Stronger emphasis on personal upkeep and appearance
Personal care and cosmetics are highly valued by the local population, and consumer spending on these products has gone up. Certain products, like styling tools, are designed to improve appearance, while others concentrate on enhancing personal cleanliness. Customers are also able to choose solutions according to their demands since the advent of style tools to meet each person's particular hair challenges. The beauty and well-being of people in the area are therefore significantly influenced by fashion and style.
Restraints: The hair styling tool industry in industrialized countries is severely saturated. Many consumers own good styling items and may not feel compelled to replace or upgrade them on a regular basis, leading to longer usage cycles and slower market growth. In addition, the market is battling with price sensitivity among consumers. With so many simple, low-cost styling tools available, convincing people to invest in more expensive, feature-rich options becomes tough. This is exacerbated by a highly competitive sector in which several manufacturers provide identical features at lower price points, making it difficult to persuade consumers to spend more money without receiving considerable value.
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Impact of COVID-19 on Europe Hair Styling Tools Market
The COVID-19 outbreak has had a significant impact on the hair styling items industry in Europe. The temporary closure of salons and reduced social events led to a decrease in demand for styling products. However, when limitations were removed and individuals sought alternatives to professional style, the demand for salon-quality products for home use skyrocketed. E-commerce platforms were crucial in addressing client demand at this time.
Europe Hair Styling Tools Market Key Players:
Germany controls the European hair styling tool market. This is owing to its big population, significant consumer expenditure on personal care goods, a vibrant beauty and salon business, and a strong retail network. Significant participants in the market also include Koninklijke Philips N.V, BaBylissPRO, Dyson, Panasonic, Spectrum Brands, Inc, and other well-known companies.
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Europe Hair Styling Tools Market Size
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