India Smart TV Market Overview:

Maximize Market Research, a India Smart TV business research firm has published a report on the India Smart TV Market. Which provides Industry Analysis (Market Performance, Segments, Price Analysis, and Outlook).

Estimated Growth Rate for India Smart TV Market:

The India Smart TV Market size was valued at USD 11.53 Billion in 2023 and the India Smart TV revenue is expected to grow at a CAGR of 16.57 % from 2024 to 2030, reaching nearly USD 33.72 Billion by 2030.

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India Smart TV Market Report Scope and Research Methodology:

The scope of the India Smart TV market analysis encompasses diverse factors, including geographical regions, industry segments, traveller types, and travel service offerings. Research methodologies integrate primary and secondary data collection, employing surveys, interviews, and analysis of industry reports and databases. Assessing the India Smart TV market scope involves examining the volume and value of business travel transactions, covering expenditures on transportation, accommodation, dining, and ancillary services. Methodologies aim to identify key trends, challenges, and opportunities influencing the market landscape. This comprehensive approach provides valuable insights for strategic decision-making, aiding businesses in navigating the complexities of the India Smart TV sector and capitalizing on growth prospects.

India Smart TV Market Regional Insights:

Improved dependability and increasing demand drive growth in the India Smart TV Market, particularly in North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Geographical observations help investors identify opportunities, with regional evaluations highlighting crucial strategies like mergers and acquisitions. Understanding regional dynamics enables stakeholders to tailor their approaches, leveraging growth prospects and addressing specific India Smart TV market needs. This insight is vital for informed decision-making and strategic planning across diverse geographic landscapes.

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India Smart TV Market Segmentation:

by Operating System

Android TV
Tizen
WebOS
Others

by Resolution

HDTV
FULL HD TV
4K UHD TV
8K UHD
Others

Over the course of the forecast period, Resolution, which holds the greatest revenue share of over 45% in the HDTV resolution group, is anticipated to witness a notable increase in the India Smart TV Market. With a 35% market share, 4K UHD TV is the second most popular category. Thanks to cost-effectiveness and technological developments, Indian consumers may now purchase 4K HD TVs. Large companies like Samsung Electronics Co. and Sony Corporation have adopted nanotechnology and quantum dot technology to improve the image quality of their goods. In the Indian smart TV market, several factors are driving the segment's growth.

by Technology

QLED
OLED
Nano-cell
HDR
Others

TV screens are essential for excellent picture quality. LEDs have improved their technology to create Micro-LED displays, which are popular because of their big screens and excellent quality. Benefits of these displays include improved contrast, quick response, and energy savings. The next screen to be added to the Indian smart TV market is Nano Cell. In Nano Cell technology, nanoparticles are employed at individual pixels. By absorbing unwanted light, they enhance the fundamental red, green, and blue colors on the screen. This will result in natural colors and sharper images from any viewing angle, as well as deeper hues, sharper tones, and a wider color palette. This new screen type topped the Indian smart TV market, according to MMR Research.

by Screen Type

Flat
Curved

In terms of screen type, the flat screen segment dominated the market in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of almost 17.0% over the forecast period in the Indian smart TV market. The surge is driven by consumers' choice for flat-screen TVs over more costly options. It's also easier to mount these TVs on walls. The introduction of compact, entry-level smart TV models with flat displays and the elimination of import taxes on LCD panels have also contributed to the growth of the Indian smart TV market.

by Screen Size

Below 32 Inches
32 To 45 Inches
46 To 55 Inches
56 To 65 Inches
Above 65 Inches

In 2023, the market was led by the 32–45 inch category, which held a share of over 36%. The medium-screen TV market is expanding due to the growing popularity of the Indian smart TV industry, and 4K technology is being integrated into these models. Companies in the Indian smart TV market are also launching low-cost smart TVs with screens that range from 32 to 45 inches or smaller than 32 inches in order to appeal to the middle-class and lower-class people. In 2023, the 46- to 55-inch screen size segment will account for 41% of the Indian smart TV market. Customers are purchasing TVs with bigger screens as a result of reduced product costs and the quick integration of 4K technology with alluring features.

by Prize Range

Online
Offline

The offline segment's share of the Indian smart TV market is expected to grow significantly over the course of the forecast period. The offline India Smart TV Market sector includes specialty stores, supermarkets, and hypermarkets that sell smart TVs. Most of the industry's distribution channels remain offline. The offline market segment was estimated to be worth billions of dollars and was predicted to keep expanding by 2023. Many well-known offline stores, including as Croma, Reliance, Vijay Sales, Kohinoor, and others, are also used by vendors in the India Smart TV industry to offer their wares.

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Table of Content: India Smart TV Market

Part 01: Executive Summary

Part 02: Scope of the India Smart TV Market Report

Part 03: Global India Smart TV Market Landscape

Part 04: Global India Smart TV Market Sizing

Part 05: Global India Smart TV Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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India Smart TV Market Key Players:

1. Samsung India Electronics Pvt. Ltd.
2. LG Electronics India Pvt. Ltd.
3. Sony
4. Skyworth
5. Panasonic Corporation
6. TCL India
7. Croma
8. Philips
9. JVC
10. Haier India
11. Intex Technologies
12. Vu Televisions
13. Videocon Industries Ltd.
14. Sansui Electric Co. Ltd.
15. Toshiba Corporation
16. Vu Televisions
17. Xiaomi
18. OnePlus

Key questions answered in the India Smart TV Market are:

  • Who are the leading companies and what are their portfolios in India Smart TV Market? 
  • What segments are covered in the India Smart TV Market?
  • Who are the key players in the India Smart TV market?
  • What is India Smart TV?
  • What was the India Smart TV market size in 2023?
  • What is the growth rate of the India Smart TV Market?
  • Which are the factors expected to drive the India Smart TV market growth?
  • What are the different segments of the India Smart TV Market?
  • What growth strategies are the players considering to increase their presence in India Smart TV?
  • What are the upcoming industry applications and trends for the India Smart TV Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the India Smart TV Market?
  • What segments are covered in the India Smart TV Market?

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Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2023)
  • Past Pricing and price curve by region (2018 to 2023)
  • Market Size, Share, Size & Forecast by different segment | 2024−2030
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region 
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective 
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis 
  • PORTER’s analysis 
  • Value chain and supply chain analysis 
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis 
  • Recommendations 

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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