Sleeve Labels: An Essential Component of Package Design
Sleeve labels are paper or plastic labels that are wrapped around the sleeves or cylindrical surfaces of products like bottles, cans, tubes or other circular containers. They provide a surface for marketing messages, ingredient listings, barcodes and other legally mandated information to be printed directly on the package. Offering a 360-degree branding and labeling solution, sleeve labels have become an important element of contemporary package designs.
Design and Materials of Sleeve Labels
Sleeve labels are made from a variety of materials depending on the product and application. Paper is the most commonly used substrate for sleeve labels due to its versatility, affordability and sustainability. However, plastic sleeve labels are also popular as they are waterproof, durable and provide barrier protection. Other specialty substrates like polypropylene and polyvinyl chloride (PVC) films are suitable for harsh environments or high-moisture products.
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