Firstly,Fast-moving consumer goods or commodities are FMCG, also called consumer packaged goods.

Secondly, it refers to the products that are in demand, sales take place quickly, and affordable.

Classification:-

Further, we can see the classification of the FMCG industry:-

  •  Food & Beverage Products- Health beverages, cereals, bakery products, snacks, chocolates, ice cream, tea, processed fruits and vegetables, dairy products, etc. 
  • Personal Care Products- Oral care, hair care, skin care, cosmetics/deodorants, perfumes, personal hygiene products, etc. 
  • Household Consumables- Fabric wash, household cleaners, detergents, etc.  
  • Tobacco products

Global overview:-

Firstly, According to a report, the FMCG business is in a position to grow by $309.5 billion by 2026.

History of the FMCG market

Firstly, Prakash Tandon laid the foundation of this company’s culture in 1961. Ashok Ganguly and SM Das also contributed to it.

Secondly, a new era of branded fast-moving consumer goods marketing began (FMCG). Also as they say, the rest is history.

Startups based on the FMCG

Further,these up-and-coming businesses have the potential to change the FMCG market.

Listed below are some of the promising startups:-

  • salesBeat- UK- based startup created the Sales intelligence software to beat the forecast demand for FMCG goods.
  • Shoplinks- A Singapore-based firm called Shoplinks offers an AI-based platform for shared business planning between FMCG brands and retailers. 
  • Attico.io- An open-source CMS from the Belarusian company Attico.io allows FMCG companies to efficiently manage numerous websites. 
  • Amplepac- Amplepac is a young Indian company that develops and produces FMCG packaging containers made of sustainable metal by taking advantage of its blockchain-based system
  • NOICE- An American startup produced the zero-waste toothpaste, NOICE using natural components including charcoal, essential oils, and other active substances.

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