Understanding Brand Archetypes
Brand archetypes are universal characters or personas that reflect the core identity and values of a brand. Rooted in psychology and storytelling, they help brands connect with their audience on a deeper, emotional level by embodying familiar and relatable traits. There are twelve primary archetypes, each representing a different aspect of human nature and evoking...
English
Arabic
Español
Português
Deutsch
Türkçe
Dutch
Italiano
Russian
Romaian