According to the latest report by IMARC Group “Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global tag management system market size reached US$ 796.3 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,698.7 Million by 2027, exhibiting a growth rate (CAGR) of 13.4% during 2022-2027.

A tag management system (TMS) is software used by organizations to control, maintain, manage and implement tags in digital marketing. It assists in tracking, loading web pages faster, and eliminating duplicate tags. It is used for controlling the tags for webpages, applications, videos, and websites. It is also utilized for simplifying the process of maintaining and managing tagging decisions and collecting visitor buying behavior information from various digital platforms.

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Market Trends:

TMS is employed in the retail and e-commerce industries to maintain accurate tagging of products to gain deeper insights about the requirements of the user. This, along with the increasing consumer preferrences for online shopping, represents one of the major factors bolstering the market growth around the world. Moreover, the rising adoption of digital marketing solutions on account of the growing amount of time users spend on the internet, is influencing the market positively. In addition, key players are introducing advanced TMS that offers features, such as privacy control and customization, to expand their product portfolio and gain a competitive edge. Apart from this, the increasing demand for TMS in small and medium-scale enterprises (SMEs) and significant improvements in the IT infrastructure are creating a positive outlook for the market.

Breakup by Component:

  • Tools
  • Service

Breakup by Deployment Model:

  • On-premises
  • Cloud-based

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Breakup by Industry Vertical:

  • Healthcare 
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Adform, Adobe Inc.
  • Blue Triangle Technologies Inc.
  • Commanders Act
  • Ensighten Inc.
  • Google LLC (Alphabet Inc.)
  • International Business Machines Corporation
  • Observepoint Inc.
  • Oracle Corporation
  • Relay42
  • Segment.io Inc. (Twilio)
  • Tealium Inc.

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