Why are you working on a literature review for your company? Do you know what ethics are in the literature review? Well, ethical concerns are a thing that every business is exposed to. This is where ethics come in. It is a guide that shows how businesses should be ethically responsible for the livelihood of their clients. To put it in other words, the customers are the bosses in your industry, right here in the industry.  

The kind of ethics that we take herein relates to marketing. It is a study of how effective your products are towards fulfilling your customer needs. Therefore, ethics should be on the players' side of the deal when it comes to marketing. Naturally, there are many aspects that marketing ethics play. Here is a breakdown of some of those aspects;

Trademark

As it is shared with most things in life, Trademark is a very sacred thing. Trademark is the only way through which a company can get a brand to use its name on the client’s book. The similarities between a trademark and a product are evident. Therefore, as a business, it is always advisable to respect the intellectual property rights of the original owners. 

It is essential to mention that in https://www.litreview.net/ creating the trademark, you have to do some research. The best way to start this is by reading reviews and customer testimonials. This will help you in drawing a more in-depth perspective of the trade and the long-term prospects. The feedback from customers is usually a rich insight into the nature of the products in question. This will help you to determine if the product will achieve the intended purpose and help meet the business objectives of the users.

Productivity

In this part, it is essential to show the kind of efficiency your products will bring to the market. You have to ensure that the product you produce is synthesized from the knowledge you have acquired through experience. This can be done by producing tests on a related product. A test mainly aims to determine the effectiveness of a product before it is licensed. Having a product that is less efficient at metallurgitating will lead to wastage of funds and quality. Hence, it is essential to find out if the product will lead the anticipated flow and be useful in the long term.

Benefits

Here it is important to show the benefits of the products that you sell; for instance, some of the benefits you should expect to accrue to the customers include;

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