People with money crunched the numbers and discovered how real estate investment could produce future income for them. They began to invest in the industry and contribute to it; solely for profits. However, as the industry matured, the motives for investing in Pakistani real estate shifted. Let's look at some of the reasons why people chose to invest in real estate. Importance of Housing People have recognized the importance of housing since the COVID 19 outbreak. They lost their jobs, their businesses started to give negative returns, and had to move out of their homes. As they couldn't pay the rent and they couldn't afford it. This made them understand that they would not have faced these problems if they had their own homes. When the first wave of the pandemic died; and the economy started to recover, they began investing in real estate to have personal homes. So, it is a reason to invest in real estate. 

Easy to Predict Future 

A reason to invest in real estate is that predicting incomes is easy. You'll know how much money you'll get per month from the tenants. Aside from that, it will assist you in estimating how much profit a property can generate ahead of time. The construction of the Rawalpindi Ring Road, for example, would boost the prices of plots in Nova City Islamabad. As a consequence, the owner may make decisions or take corrective action before a loss can occur. He has the option of selling the property that is losing money and investing the money in a place where the income is expected to increase. He may also keep his property for speculative purposes if it can produce more profits. 
 

Tax Breaks and Deduction 

Property values depreciate over time, implying that their value decreases. As a result of the property's declining value, the property's taxes are reduced. So, you'll own the same property with the same value, but you'll pay less tax on it. Meaning people will save a significant amount of money in real estate. As a result, it is one of the reasons to invest in real estate. 
 

Store of Wealth 

Real estate properties are valuable assets and can store value. It means you can keep them for a long time before they pay you the profits you want. They don't have an expiry date, or they don't go dilapidated or become obsolete. Because of this reason, they can be purchased, maintained, sold, and resold to obtain the desired number. Just like gold or crypto currency, you can buy a real estate property with your money to increase your wealth and secure your money.  
 

 Immediate Results 

Real estate investment usually yields fast returns. When a property's value increases, the owners sell it to get cash. Alternatively, the tenants are required to pay the rent on a monthly basis. It denotes that the revenue is predetermined. The investor would not have to wait for a long period to start a venture, wait for it to gain traction, and then profit. Speculation is the lifeblood of the real estate industry. 
 

 Diverse Portfolio

 You can diversify your investments by investing in real estate. To make a name for yourself, you should sell a variety of goods and services. You may start selling plots or purchase, retain, and flip houses or commercial buildings. Another choice is to start your real estate marketing firm. 
If one alternative fails to produce the desired results, you can always invest in the other. 
 
To summarise, the initial impetus for investing in real estate was purely financial, but as people's interests have shifted, more people are becoming interested in the industry. In the comments section below, please let me know your thoughts about this article.