Generating leads is not an easy task, and only companies that adapt properly to the Inbound Marketing methodology and its various marketing channels can leverage their business. So come with us and be part of this team!

Thanks to advances in technology and easy access to information, it is much easier to buy and sell products and services.

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Consequently, society's consumption habits changed, which made companies need to develop new tactics to be able to meet this new demand.

It was in this scenario that methodologies such as Inbound Marketing emerged, whose objective is to educate the consumer market and help companies generate leads without having to spend a lot for it.

But to do so, it is necessary to know the marketing channels and what are the main techniques used to carry out an efficient lead generation.

Wait, don't you know how to do this? So don't take your eyes off this content and find out how to generate leads in upcoming topics!

• Do you remember what lead generation is?
• Learn about the main techniques to generate leads in marketing channels
• Already know how to generate leads? Then it's time for you to take action!

Do you remember what lead generation is?

Before we get to know some key marketing channels for lead generation, how about remembering what a potential customer is?

Very succinctly, a lead is someone who has shown special interest in a publication and has an affinity with your business, to the point of wanting to know more about it.

Within Inbound Marketing, the concept of generating leads assumes that companies do not need to push the envelope to get in touch with these people.

That's because the strategies used by the methodology ensure that potential customers get in touch with you on their own, precisely because you felt attracted by what your company has to say.

In this sense, let's assume that you made an online survey available on your blog so that visitors could respond to it.

In it, a form is generated, which asks for a name, e-mail and telephone number, for example.

As soon as this user submits the form filled with all this data to you, he automatically becomes a lead for your business.

Then, yes, you could start a more assertive communication with this potential customer.

Now, the question that remains is: how to generate leads? There are several strategies that can help us in this endeavor.

So, in the topic below, we decided to talk about three very effective marketing channels for lead generation.

So, let's meet them?

Learn about the main techniques to generate leads in marketing channels

Within the digital world, the marketing channels most used by companies are: blog, social networks, email marketing, videos, organic search and paid media.

It is through them that communication between your company and your audience takes place, whether through blog posts, social networks or advertisements.

But in addition to investing in techniques to make your content interesting and relevant, you also need to know how to capture information from users who interact with your company.

For this purpose, some tools are used for this purpose. Find out what they are next.

Pop-ups

How many times have you entered a blog post and, when trying to leave it, was prevented by a pop-up? Or even received the welcome from that “surprise window”?

Yeah, even though pop-ups are a little annoying and not well seen, they are extremely effective in generating leads for your business.

Therefore, it is essential that you place offers for personalized content and related to a particular post.

Therefore, create pop-ups with the intention of:

• Encourage downloading of rich material such as eBooks;
• Offer discounts on your products or services;
• Present news about the company;
• Engage on social media.

CTA

The call to action is the call to action, which is also another type of efficient technique for generating leads.

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Typically, this strategy can be used either at the end of a text, or in a video, for example.

That's because its goal is to get the user to take the action you want, whether it's going to a landing page or a shopping page.

But for you to be able to generate leads with this tool, you need to insert a form, so that as soon as the person clicks on the CTA, a window appears for them to leave their contact information there.

In order to be persuasive and convince users to click on your CTA, we suggest you follow these two tips:

• Objectivity: be clear and objective right away, using sentences that instigate the reader's curiosity. Some action phrases you can use are: “download here”, “check it out now”, “I want to grow my business”.
• Imperative verbs: try to lead your visitor to an action with imperative verbs, dictating what should be done. Some interesting examples are: “Download it!”; “Fix your problem” etc.
• Infinitive verbs: these verbs always end in “are”, “err” or “ire”. They are usually used impersonally, being more practical. A valid example for you to use is “Download e-book” or “Download”. In the end, what really matters when generating leads with CTA is to generate value for your target audience?

Landing Pages and Forms

The landing page, or landing page, is a widely used tool to provide rich materials in exchange for users' contact information.

Therefore, they are always linked to forms to be efficient in generating leads, after all, it is through them that it is possible to collect relevant data from your potential consumers.

From the moment the lead makes its data available, it starts to have access to the desired content.

Therefore, try to offer rich materials in exchange for this data, such as e-books, videos, and info graphics, among others.

It is important to emphasize that the forms ask for simple data, which does not affect the user's personal life.

Once the user delivers his data to you, start a healthy communication with him.

Already know how to generate leads? Then it's time for you to take action!

Finally, we've come to the end of another piece of content from Ideal Marketing's blog, and that's wonderful, because you've certainly learned a little more about how to generate leads for your business.

Just to point out, it's worth mentioning that there are numerous marketing channels you can use for lead generation; the ones we've mentioned here are just the ones we think are the most effective.

To help you in this endeavor, we recommend that you read our content on How to do Inbound Marketing in 5 steps.

We are sure that after reading this other article, you will be more than ready to generate leads.