Software-over-the-air Market is a wireless technology that enables the transfer of new software, software patches, configuration settings, and critical features to smart devices and automotive systems over a cellular or Wi-Fi network. SOTA eliminates the need for physical updates and allows devices to receive updates without requiring any user intervention.

One of the main advantages of SOTA is that it enables delta updates, meaning that only the parts of the software that need to be changed are sent over the network. This reduces download time and distribution costs, as the provider doesn't need to send a full software installation file. In addition, SOTA provides flexibility in software updates, allowing manufacturers to quickly address software bugs, security vulnerabilities, and add new features to their devices.

SOTA has become increasingly important in the automotive industry, as more vehicles are equipped with complex electronic systems that require regular updates. With SOTA, car manufacturers can remotely update software and firmware in vehicles, reducing the need for recalls and service visits. SOTA also allows manufacturers to add new features and capabilities to their cars over time, providing customers with an improved driving experience.

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The information and communication technology sector is rapidly gaining traction owing to rapid technological advancements, high demand for smartphones, laptops, computers and other modern electronic devices, and increasing adoption of latest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and cloud services. The ICT sector consists of several sections, software, hardware, telecommunications and other services. Factors such as increasing demand for advanced ICT services in BFSI, agriculture, retail, hospital and healthcare, rapid adoption of digitalization, rising number of internet users and high demand of advanced services and devices are expected to drive global market revenue growth during the forecast period. Other factors such as increasing need for managing large data base, rising concerns about data security and increasing investments in R&D activities are expected to boost market growth during the forecast period.

Competitive Landscape:

Competitive landscape of global Keyword market is quite fragmented with regional and global key players. These market players are involved in various strategies including mergers and acquisitions, collaborations, new product launches or corporate deals to retain their market position and expand their product portfolio.

some leading companies operating in the global Keyword market:

Harman International, Movimento, Libelium Comunicaciones Distribuidas SL, Wind River, Autonet Mobile, Hitachi Automotive Systems Limited, Advanced Telematics Systems GmbH, Zeeis Technologies, Gemalto NV, and Aricent Inc., among others.

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The global market is further segmented into type and application:

Application Outlook (Revenue, USD Million; 2016-2027)

• Bug Fixing
• Adding/Removing Apps
• Improving User Interface
• Providing New Features
• Others

Network Type Outlook (Revenue, USD Million; 2016-2027)

• Cellular
• Wi-Fi

Industry Vertical Outlook (Revenue, USD Million; 2016-2027)

• Telecom
• Automotive
• Aviation
• Healthcare
• Retail
• Others

Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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