The business success team cannot overstate the importance of a lead generation strategy, but we already know that, right? But what many people don't realize is that the channels (or strategies) have to change frequently if you continue to bring quality leads into your pipeline consistently. The prevailing thought is that quality leads are effective for gaining new clients. If you keep using the same lead sources, it's only logical that you continue getting the same results (which isn't much of a shocker). Indeed, the main channels for procuring leads change rarely, as little as once or twice a year. In this blog, we will share with you the B2B lead generation techniques that worked in 2022. Let's get right into it.


1. Email marketing automation

The days of following up with potential clients via email are long gone. If you want to create leads that convert, you need to automate your marketing activities and processes. Email marketing automation is the ultimate tool for informed, personalized communication with leads at each sales cycle stage. Because it's automated, it allows you to connect instantly (or in a predetermined sequence) without losing track of anyone or letting them slip through the cracks!

2. Create a free tool or offer a free service

An easily accessible tool or service can be a great way to gain your prospects' trust, speeding up and encouraging the conversion process. Your audience is more likely to try new products/services and be convinced to sign up for your subscriber list. The beauty of this move is that these leads have a reason to convert right away, so you can start building an email marketing list without losing too much time in the nurturing process. And because they're already familiar with the industry, they'll be open to all the information you have ready for them regarding any other services you might want them to try out.


3. Content marketing

You and I know the importance of content for a B2B company. It's important to remember that quality content, which is fresh and updated diligently, is imperative for a business or service. You can't just rely on it to show up in search engine rankings over time, as you have to keep readers interested with top-notch, engaging copy. Also, when producing new content, please pay attention to how you're formatting it so that search engines crawl through the pages effectively, which helps your SEO campaign.

4. Social media marketing

While LinkedIn and Facebook can be used to reach out to a specific set of people that may bring value to your business directly, platforms like Reddit and Quora could be used to discover a completely different set of audiences. To effectively market your business on social media, you have to know which platform(s) best suit the nature of your business. For example, if you own a brewery, you might want to use Reddit, as it often allows its users access to industry-related threads where they will likely find some great feedback for their business.

5. Add a demo video to your homepage

Suppose you want to use video as lead generation on your homepage. In that case, we recommend you put it to good use by letting your prospects know that they can expect convenience and ease of use when they register for more information about what you have to offer. Let them know that during this scheduled appointment, they'll get a complete demonstration and overall feel for how the product(s) or service(s) will be beneficial to them moving forward. Be creative in showing off the unique benefits that make you stand out from the competition!

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