The global hair styling products market size was valued at USD 23.7 billion in 2021 and is poised to grow at a significant CAGR of 5.5% during the forecast period 2022-28. A variety of new products have been launched to the worldwide market for hair styling products. There are hair waxes, clays, pomades, hair mousse, etc. Hair mousse adds extra shine and texture to your hair, and pomade also has a similar feature. Some consumer goods companies are now concentrating on creativity and designing innovative hair styling tools. These companies are now making use of the latest and innovative innovations available to them in order to create a hair treatment product that is distinct from those available to competitors.

 

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The global hair styling products market segmentation:

 

  • By Product Type: Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Other Styling Products
  • By End Users: Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retaile Stores, Others

 

North America leads the Global Hair Styling Products Market:

Based on regional analysis, global hair styling products market segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America global hair styling products market contributed the largest share in 2021. Main variable items tailored for targeted hair styles are gaining popularity among consumers, with brands now focused on products rich in active ingredients boost the global market.  In the 2017, the Procter & Gamble Company launched a new line of hair styling products through its Old Spice brand, which specifically targets the millennial population of the North America market.

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Key player’s profiles in the global hair styling products market are Kerastase, Oscar Blandi, Philips, Lo’Real, TRESemme, Matrix, Aveda, Pantene, BBlunt.

 

 

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