Healthcare businesses are speeding up R&D in order to develop effective medications that will help minimise the morbidity and mortality linked with coronavirus. Despite the fact that demand for excipients and active pharmaceutical ingredients (APIs) has increased during the pandemic, delayed treatment and missed medical visits are harming sales of Microcrystalline Cellulose (MCC).  In addition to pharmaceuticals, manufacturers in the microcrystalline cellulose market are building consistent revenue streams from food, beverage, and personal care items. End-market participants are taking advantage of sales opportunities via eCommerce, mobile apps, social media, and online storefronts. Furthermore, the increased number of convenience businesses is earning revenue during the pandemic.

Plant-based Microcrystalline Cellulose is produced by acid hydrolysis of cellulose from fruits, plants, and vegetables. Manufacturers in the microcrystalline cellulose market are increasing their capacity to produce pure MCC, which is physiologically inert and can be utilised in baking and confectionery. MCC, which is safe, sugar-free, and gluten-free, is becoming more widely available for use in dairy products.

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