The global ai in social media market size was valued at USD 864.6 million in 2021 and is poised to grow at a significant CAGR of 22.3% during the forecast period 2023-29. There is a range of AI-powered instruments to deliver insights from the social media accounts and audience of the company. This also involves using AI's power to evaluate social media posts on a scale, to understand what they mean, and then gain insights based on that data. It's an innovation in technology that marketers admire, from recognizing the success of an ad to monitoring consumer commitment and insightful insights into the material.

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Based on technology, global Al in the social media market is segmented into machine learning and deep learning, natural language processing (NLP), and others. Machine Learning and Deep Learning is an account for higher revenue. Machine learning uses algorithms to parse data, learn from it, and make informed decisions based on what it has learned. Deep learning structures algorithms in layers to create an "artificial neural network” that can learn and make intelligent decisions on its own. Deep learning is a subfield of machine learning. While both fall under the broad category of artificial intelligence, deep learning is what powers the most human-like artificial intelligence

The global ai in social media market segmentation:

  • By Component: Solutions, Services
  • By Technology: Machine Learning and Deep Learning, Natural Language Processing (NLP), Others
  • By Application: Sales and Marketing, Customer Experience Management, Predictive Risk Assessment, Others
  • By End-User: Retail and eCommerce, Banking Financial Services and Insurance (BFSI), Media and Advertising, Education, Public Utilities, Others

North America leads the Global AI in Social Media Market:

Based on regional analysis, global Al in social media market segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America global Al in social media market contributed the largest share in 2021. Customer services, followed by R&D and manufacturing and operations are currently North American companies. Sales and marketing will be the largest expected increase in activity, increasing from 30 percent to 60 percent, and human resources.

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Key player’s profiles in the global Al in social media market are: Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US)

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