Influenza, a respiratory viral infection, is a highly contagious disease that can cause fever, cough, runny nose, congestion, fatigue, and muscle aches. According to the Centers for Disease Control and Prevention (CDC), influenza affects 5%-20% of the US population annually, causing about 36,000 deaths due to complications. In 2019, 9.7 million cases of influenza were reported in the US alone. Vaccines and drugs are the most effective methods for preventing influenza.

The global Influenza Drugs and Vaccines Market is mainly driven by the annual epidemic outbreak in developed countries such as the US and flu outbreaks in various regions worldwide.

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The market includes the application of seasonal vaccines. Rising awareness of the serious impacts of influenza, particularly on high-risk populations like pregnant women, the elderly, and people with weak immune systems, is a significant driver of market growth. The virus's genetic mutation nature has resulted in the development of new therapeutics and the introduction of new influenza medications, which is expected to fuel the influenza drugs and vaccines market.

The market has been classified into product, distribution channel, and region. The product category includes zanamivir, peramivir, amantadine, oseltamivir, rimantadine, inosine, and others. Oseltamivir held the most significant revenue share of 48.8% in 2019, owing to its increasing use in the treatment of flu triggered by the H1N1 virus and prophylaxis.

The market is divided into hospitals, clinics, pharmacies, and others, and the pharmacies segment held dominance in 2019. Growth in this segment is expected to remain steady due to the increasing incidence and prevalence of flu worldwide, coupled with the proliferation of pharmacy stores worldwide.

Favorable government policies for the treatment and prevention of influenza have been issued in developed regions, driving the growth of the influenza drugs and vaccines market. The Asia Pacific market is expected to grow at a high CAGR of 1.8% during the forecast period due to the availability of low-cost treatment and better healthcare facilities. The major restraining factors affecting the influenza drugs and vaccines market are the patent expiry of key drugs and entry of generics and the side effects of anti-influenza drug therapy.

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The global influenza drugs and vaccines market has been segmented into five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In 2016, North America and Europe accounted for the largest share of the influenza drugs and vaccines market, followed by Asia Pacific, Latin America, and Middle East & Africa. The US dominated the market in North America, while China and India were major contributors to the growth of the market in Asia Pacific.

The key players operating in the global influenza drugs and vaccines market are Daiichi Sankyo Company, GlaxoSmithKline plc, Natco Pharma, F. Hoffmann-La Roche Ltd., Teva Pharmaceutical Industries Ltd., Sandoz International GmbH (Novartis AG), Sun Pharmaceutical Industries Ltd., and Mylan, Inc.

In conclusion, the global influenza drugs and vaccines market is expected to grow due to rising awareness of the serious impacts of influenza, increasing incidence and prevalence of flu worldwide, and favorable government policies. The Asia Pacific market is expected to be the most lucrative during the forecast period due to the availability of low-cost treatment and better healthcare facilities. However, patent expiry of key drugs and entry of generics and side effects of anti-influenza drug therapy are major restraining factors affecting the market.

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