A breast implant is composed of silicon shells that are either filled with sterile salt water (saline) or silicone gel. Breast implant surgery is intended for those females who want to improve their appearance and make themselves more beautiful. It refers to the body contouring process that results in an increase in the size of the female breast based on her desires. Breast implants are man-made objects that are surgically inserted into the breast during mammoplasty, a procedure for increasing the breast. Breast implantation is carried out for a number of reasons, including for women whose breast size has decreased owing to pregnancy, who has a mastectomy, whose breast is asymmetrical, aging, and weight loss. The global breast implant market is ageing at a rapid pace due to a growth in the female population’s demand for enhancing their visual appeal.

The growing occurrence of breast cancer among females and the increase in inclination and consciousness towards breast reconstruction and augmentation procedures for beauty enhancement have boosted the demand for breast implants. As per a report by Research Dive, the global breast implant market is expected to surpass a revenue of $4,453.0 million in the 2022-2031 timeframe. The North America breast implant market is expected to perceive foremost and dominant growth in the years to come. This is because of the rise in the adoption of cosmetic procedures and the increase in the number of breast augmentation surgeries in the region.

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Market players are greatly investing in pioneering research and inventions to cater for the growing demand for breast implant techniques. Some of the foremost players in the breast implant market are Allergan, Groupe Sebbin, GC Aesthetics, Mentor Worldwide LLC, Laboratoires Arion, Hansbiomed Co. Ltd., Sientra Inc., CEREPLAS, Groupe Sebbin SAS, Silimed, and others. These players are focused on planning and devising tactics such as mergers and acquisitions, collaborations, novel advances, and partnerships to reach a notable position in the global market.

For instance,

• In October 2021, AbVie's Allergan Aesthetics, an American publicly traded biopharmaceutical firm, launched a new breast cancer awareness campaign called "Power of You" that emphasizes breast reconstruction.
   
• In May 2021, GC Aesthetics, Inc. (GCA), a privately held medical technology firm that provides aesthetic solutions to worldwide healthcare industries, announced the launch of PERLE, a newest generation of breast implants.
   
• In June 2022, Coll Plant, a regenerative and aesthetic medicine firm emerging with advanced products and technologies for tissue regeneration and organ manufacturing, announced the start of a study in large animals to address breast reconstruction needs with its 3D bio-printed regenerative breast implant program.

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The unpredicted rise of the coronavirus pandemic in 2020 has adversely impacted the global breast implant market. The pandemic's impacts are significantly experienced in the medical equipment sector, with both ups and downs. The key reasons behind this scenario are supply chain disruptions and the cancellation or postponement of elective surgery. The cosmetics sector has also been greatly affected by the pandemic. The growth in coronavirus patients is increasing the work for medical personnel. As a result, resources from all disciplines and departments, including ventilators, hospital beds, ICUs, and other medical equipment, were moved to the care of COVID-19 patients. The governments of many countries have postponed all elective and non-essential procedures. Cosmetic procedures like breast enlargement were cancelled or postponed as they come under the “non-essential" category of elective treatment. However, after the relaxation of the Covid-19 pandemic since the end of 2021, interest in and demand for breast implants has globally increased.

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