The factor that is hampering the growth of the self-storage market is the high level of competition. With more and more operators entering the market, competition for customers is becoming increasingly intense. This has led to a price war, with operators offering discounts and other incentives to attract customers. While competition can be healthy for any market, it can also lead to a race to the bottom in terms of pricing. This can make it difficult for operators to maintain profitability and reinvest in their facilities.

To overcome this challenge, operators need to focus on differentiation and providing a superior customer experience. This could involve offering unique services, such as climate-controlled units or 24-hour access, or investing in technology to streamline the rental process. Another factor that is hampering the growth of the Self-Storage Market is zoning restrictions. In many cities and municipalities, self-storage facilities are subject to strict zoning regulations that limit where they can be located and how they can be operated. This can make it difficult for operators to find suitable sites for their facilities and can limit their ability to expand.

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