Animal Crossing: New Horizons gives gamers a cross at making an investment their hard-earned Bells in turnips, whose selling charge fluctuates unevenly each day due to Nook Miles Ticket the "Stalk Market." Players can handiest purchase turnips on Sundays, and if they do not put off them with the aid of the subsequent Sunday, they destroy and are well worth significantly less.

Hellmann's Canada introduced its campaign in opposition to food waste to the colourful shorelines of Animal Crossing with the creation of Hellmann's Island. Here, players could drop off their spoiled turnips and, for each spoiled turnip they received, The Unilever logo donated a meal to Second Harvest, a charity focused on feeding the needy.

The marketing campaign turned into a success, with players lining up to get onto the island. Hellmann's hit its aim of 25,000 turnips by the point it closed the campaign period on August 21, however the promotion came returned for a Halloween encore.