Beauty from Within: Exploring the Nutricosmetics Segment in Collagen Supplements
The global collagen supplements market was valued at USD 1.99 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2028. This steady growth trajectory is driven by a rising global focus on health and wellness, along with an increasing number of health-conscious consumers seeking nutritional enhancements in their daily diets. The growing awareness surrounding the nutritional benefits of collagen, coupled with a surging middle-class population and escalating import demand, is substantially boosting the adoption of collagen supplements worldwide.
The prevalence of age-related and inflammatory diseases, such as arthritis, inflammatory bone conditions, and rheumatoid arthritis, has led many individuals to incorporate collagen supplements into their routines as a preventive health measure. These supplements are believed to aid in maintaining joint health, bone strength, and skin elasticity, especially among older adults. Factors such as age group and income level play a significant role in determining purchasing behavior, as collagen supplements are often positioned as premium wellness products.
Collagen serves a vital structural role in the human body. It is the primary protein in hair, skin, nails, and also forms a critical part of bones, tendons, muscles, ligaments, joints, and several internal organs. With the natural decline of collagen production that accompanies aging, supplementing with collagen can help address visible signs of aging and digestive health issues. As a result, the demand for collagen-based products has grown substantially in recent years. These supplements are offered in various formats, including powders, liquids, and pills or gummies, catering to diverse consumer preferences.
The market is further propelled by a combination of rising health consciousness, improved living standards, increased health expenditure, and growing disposable incomes. Additionally, the aggressive marketing and promotion of processed collagen supplements, especially through digital platforms and influencers, has significantly enhanced consumer awareness and product visibility. The expanding base of the working population has also driven demand for high-quality, convenient, and nutritionally dense supplements, reinforcing the market’s upward trend.
However, the market experienced setbacks during the COVID-19 pandemic, which impacted operations across several regions. Nationwide lockdowns in key markets disrupted the collagen supplement supply chain, affecting everything from raw material sourcing to product manufacturing and distribution logistics. Temporary closures of retail stores, along with restrictions on online deliveries, particularly in the early phases of the pandemic, further impeded market performance. Moreover, farmworkers and logistics providers faced challenges that exacerbated delays and shortages.
Despite these obstacles, the pandemic also opened up new avenues for wholesalers and exporters to explore improved productivity models and enhanced safety protocols. As the global economy gradually recovered, collagen supplement companies adapted to the changing landscape by optimizing their e-commerce channels and implementing more resilient supply chain strategies.
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Detailed Segmentation:
Form Insights
In 2021, the pills and gummies segment held the largest share of approximately 60% of global market revenue, making it the most dominant form in the collagen supplements market. This significant market share is primarily attributed to the ease of consumption and convenience offered by pills and gummies, which are preferred by a wide consumer base. Their portable, pre-measured, and user-friendly format makes them ideal for busy individuals seeking quick and efficient supplementation. The continued growth in dietary supplement consumption, especially among millennials and health-focused individuals, is anticipated to further drive the demand for this segment over the forecast period.
Distribution Channel Insights
The pharmacy segment emerged as the leading distribution channel in 2021, accounting for an estimated 75% share of total market revenue. Pharmacies are perceived as reliable and accessible points of purchase, offering a trusted environment for health-related products. Their ability to provide expert guidance, coupled with the wide availability of branded and generic collagen supplements, makes them the preferred choice for many consumers. Additionally, pharmacies often serve as primary distribution hubs in both urban and rural areas, enhancing their reach. This segment is expected to maintain its dominance and exhibit sustained growth throughout the assessment period, due to the greater consumer confidence and product sustainability they offer compared to other retail channels.
Regional Insights
In 2021, North America emerged as the largest regional market, contributing to over 30% of the global revenue share. The U.S. and Canada are at the forefront of this growth, driven by heightened awareness of collagen’s health benefits, and a rapidly growing aging population seeking anti-aging and joint support solutions. The sports nutrition industry has also played a pivotal role in propelling collagen supplement demand in this region, as athletes and fitness enthusiasts increasingly incorporate collagen to enhance recovery, support joint health, and promote muscle function. The combination of strong consumer demand, advanced healthcare infrastructure, and a high concentration of supplement manufacturers makes North America a key market with significant future potential.
Key Companies & Market Share Insights
Companies' main focus is on innovating new forms to meet the increasing demand for collagen supplements. New players are entering the market owing to low market entry barriers and higher market potential. The increasing demand for collagen supplements offers an opportunity for product development in regions of high demand. Some of the prominent players in the global collagen supplements market include:
- Optimum Nutrition, Inc
- BioTechUSA
- TCI CO., LTD
- Further Food
- Vital Proteins LLC
- Hunter & Gather
- Shiseido Co. Ltd
- The Clorox Company
- THE BOUNTIFUL COMPANY.
- Codeage LLC
- Everest NeoCell LLC
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