Rolex Price Trends in Dubai (2020–2025): Has It Gone Up or Down?
Understanding Rolex Watch Price Trends in Dubai
The Rolex watch market in Dubai has undergone significant changes between 2020 and 2025. Dubai, being a global luxury retail hub, remains one of the most competitive markets for high-end timepieces. With competitive pricing, zero VAT, and luxury tourism, Dubai is a top destination for collectors and enthusiasts seeking value and exclusivity. In this article, we dive deep into the Rolex price trends, comparing rates, exploring market shifts, and identifying opportunities for both buyers and investors.
Rolex Watch Price in Dubai in 2020: A Baseline
In 2020, the rolex watch price in Dubai was relatively stable despite global uncertainties. The average price of Rolex watches in Dubai ranged from:
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Rolex Oyster Perpetual: AED 17,000 – AED 20,000
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Rolex Datejust: AED 30,000 – AED 38,000
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Rolex Submariner: AED 35,000 – AED 42,000
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Rolex GMT-Master II: AED 40,000 – AED 48,000
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Rolex Daytona: AED 60,000 – AED 75,000
These prices were competitive compared to global markets due to Dubai's duty-free zones and thriving pre-owned luxury watch sector.
Pandemic Impact and 2021 Recovery
During 2021, the prices of Rolex in Dubai began to rise due to:
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Supply chain disruptions
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Increased global demand
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Limited production from Rolex factories
Prices for popular models like the Submariner and Daytona jumped by 10–20% on average. Additionally, the pre-owned market witnessed rapid appreciation, with some models trading well above retail due to scarcity.
2022–2023: Market Boom and Investment Surge
By 2022, Dubai’s market had fully rebounded, fueled by tourism and a growing class of luxury buyers from across Asia, Europe, and Africa. This period marked a spike in the price of Rolex watches in UAE, particularly for:
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Stainless steel sports models
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Limited editions
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Discontinued models
Retail prices saw a 7–12% official increase from Rolex, while resale prices soared:
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Submariner Hulk (discontinued): AED 80,000+
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Daytona Ceramic: AED 120,000+
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Pepsi GMT-Master II: AED 90,000 – AED 100,000
2024: Market Stabilization Begins
While the rolex price in UAE remained high in 2024, the secondary market began to cool off slightly. Retail supply improved, and more models became available at boutiques. However, prices still reflected:
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Premium resale markups for in-demand models
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Increased brand value perception
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Currency fluctuations influencing expat buyers
The average Rolex watch price in UAE was:
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Datejust 41mm: AED 35,000 – AED 42,000
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Submariner No Date: AED 39,000 – AED 45,000
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Sky-Dweller (steel/gold): AED 70,000 – AED 90,000
2025: Where Do Prices Stand Today?
In 2025, prices of Rolex watches in Dubai are still higher than the 2020 levels but are becoming more stable. Retail prices for brand-new pieces are now aligned with global Rolex pricing structures, but Dubai continues to offer better value due to:
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No VAT or import duties
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Strong resale market
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Trusted sellers like Afridi Luxury Watches
At Afridi Luxury Watches, buyers can find competitive rates across both new and pre-owned Rolex models. This trusted retailer ensures authenticity, value, and availability for discerning clients in Dubai.
Dubai vs Global Rolex Prices: A Smart Buy?
When comparing rolex watch price in Dubai vs international markets, Dubai remains a favorable destination:
| Model | Dubai Price (AED) | UK Price (GBP) | US Price (USD) |
|---|---|---|---|
| Submariner | 40,000 | £8,500 | $11,500 |
| Datejust 36 | 32,000 | £6,800 | $9,200 |
| Daytona SS | 95,000 | £18,000 | $24,000 |
| GMT-Master II | 85,000 | £16,000 | $21,000 |
These comparisons highlight Dubai’s price advantage, especially when factoring in tax-free shopping and competitive dealer offerings.
Key Factors Influencing Rolex Prices in Dubai
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Exchange Rate Strength – The AED is pegged to the USD, creating consistency for buyers worldwide.
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Supply & Demand – Global production caps impact inventory availability.
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Brand Strategy – Rolex adjusts retail pricing annually to maintain exclusivity.
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Pre-Owned Market Growth – Dubai’s thriving secondhand luxury market influences availability and pricing dynamics.
Where to Buy Rolex Watches in Dubai
For those looking to explore the best prices of Rolex in Dubai, we recommend trusted names like Afridi Luxury Watches. They offer:
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Verified authenticity
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Competitive pricing on Rolex watches
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Wide selection of both new and rare models
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Customer service focused on luxury experience
Buyers can explore collections in-store or online, with personalized consultation for selecting high-value timepieces.
Conclusion: Is 2025 a Good Time to Buy a Rolex in Dubai?
Yes. If you're considering a purchase, the current rolex watch price in UAE represents solid value both for personal ownership and investment. The Dubai market remains strong, diverse, and trustworthy—with consistent availability and pricing advantages.
For first-time buyers or seasoned collectors, purchasing from Afridi Luxury Watches ensures reliability and transparency. Given the historical price trends from 2020 to 2025, the market shows steady growth with promising potential in both retail and pre-owned segments.
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