It's a sad fact, particularly in today's fraught economic climate, that probably nearly all printing services companies are selected on price. However, this can prove ultimately to be false economy.You can decide to choose services which are cheap, or you can choose based on quality, however you will very rarely, if, find quality which will be cheap.

In selecting your printing services partner, understand that how your company is portrayed, i.e. your brand, isn't important, it is precious. It is how the planet sees you, and you would like that brand to be observed in the most effective light possible. Perception is everything, particularly on earth of marketing. In the event your potential customers have a perception of one's brand, and therefore your company, that will be cheapened by the possible lack of quality in your printed marketing material, it's not so difficult to guess what their perception of your company will be.

The next therefore are some important suggestions to bear in mind when selecting a printing services company. They are all equally important, and are therefore in no particular order of importance.

Discover just how long these customers have already been with the printing company, and if they place repeat orders. A really good quality printing company, one who is proud of the quality of their work, will soon be pleased to print some samples for the company, so always require this.

There are lots of printing companies who offer their services online and no doubt a lot of them do a good job. However, if you prefer your printed material to properly reflect the brand and company image which you want industry to own of your business, if will be very rare that an online service will have the ability to supply that for you.

Do not be seduced by the offer of cheap prices and quick delivery times. Remember the connection, touched on above, between quality and price.

Finally, when you yourself have selected the best company, work with creating a long, and mutually rewarding, relationship with them. Taking this long run strategic perspective, as opposed to finding someone who is the cheapest at any give time, can pay you back often over.

Follow the easy steps outlined above and you'll surely find the appropriate company for you personally and your brand. And remember again, your brand, i.e. how your business is perceived by your prospects, isn't important, it is absolutely precious.

His business is London's premier printing company providing free quality print samples and he has types of his work with his Print house London. He also gives advice, again on his site, on the utilization of recycled paper and how that benefits many of us