Companies after increasing the rate of usage of web and social networks by persons determined to use social support systems to become more and popular in terms of their banding strategies, placing, advertising actions, customers services and feedbacks, implementation of e-CRM and alike. Persons use social networks in order to connect, reveal their a few ideas, and use the movement of data and other way of writing information regarding themselves.

While since 1990s, usage of web, many social networks and net tools had appeared, it was not popular. Lately, through the progress of cultural network in helpful environment and with less difficulty when it comes to functioning for persons, that company (social network service) is now element of people's lives.

With regards to clarification of analysis on client satisfaction, client maintenance, and customer connection management and customer feedbacks, social networks play a crucial role. As a result businesses have attempted to work with Cultural system solutions to be able to greater function clients and receive different numerous objectives. Most companies recognized that social system websites (SNSs) like Napster, Facebook, and Facebook and etc are the most effective areas in their mind in order to spotlight their manufacturer image by which they can raise their industry share, and sustainability.It is known as as a platform through which cultural relations will undoubtedly be built among people and data sharing will soon be facilitated. Through social support systems web sites particular data and associations could be distributed and people can stay in touch.

Most of SNSs offer an individual page for posting, ability to search for buddies and other issues like updating page and personal information and have the ability to restrict and/or disguise the stated data by page operator from the eyes of community or particular people.These Online features (SNSs) have improved the actions of people on on the web tasks, specially in the stated social support systems for the purpose of sustaining friendships irrespective of range (geographical limitation). Not just that but also it allows people to get greater jobs and partners.

Regarding the acceptance of these internet sites by persons, companies have become interested to get involved in this method by which they are able to sell their items and companies and greater function client 's wants and wants and through examination of client buying patterns and their feedbacks they are able to fine song their choice making method in addition to their Online news.