In today's modern era, a lot of technology has emerged. Online shopping is no longer limited to just clicking and buying. And in this e-commerce, e-commerce is becoming more interactive, attractive and real with Augmented Reality (AR). AR shopping is the most significant trend in the world of e-commerce. And it is growing rapidly all over the world.
What is AR Shopping?
Augmented Reality (AR) shopping means seeing a product in the real world through your smartphone or other digital devices before purchasing it. For example, if you want to buy a table, AR can help you place it in your room using your phone's camera, so that you can find out if its shape and colour match the room or the place.
This technology is already being used by big brands like IKEA, Amazon, Lenskart and Nykaa. Be it trying on glasses, tasting a lipstick shade or fitting a dining table, AR makes online shopping more innovative and more fun.
Why is AR Shopping Getting Popular?
The biggest reason is trust - when people shop online, they often have concerns about the product - will it look good on me?, "Will it fit in my home?", "Or is the colour the same as shown in the picture?" AR helps answer these questions.
Some other reasons are:
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No surprises after delivery
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Better understanding of the product
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More confidence in buying
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Higher customer satisfaction
Many online stores that use Augmented Reality have seen better conversion rates, i.e. more visitors who come also buy more products. And with this, the return rate also decreases because customers already know the product they have purchased.
How Is AR Changing the eCommerce Market?
AR in online shopping is changing the way businesses present their products. Instead of just uploading images and descriptions, brands are now creating 3D product models, virtual try-on tools, and interactive features that improve the overall shopping experience.
Retailers are also using AR to improve customer engagement, social media marketing, and campaigns. Some brands now allow users to share AR experiences on Instagram or Snapchat, drawing more attention and traffic to their stores.
AR and the Future of Shopping
According to industry experts, by 2025, more than 40% of online shoppers will use AR in their shopping. With smartphone and mobile internet usage growing rapidly, AR shopping has a bright future.
As the technology becomes cheaper and easier to use, more and more small and medium-sized e-commerce companies will adopt AR features. Over time, AR shopping will become a standard part of every online store, providing convenience to customers and increasing store sales.
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