One of the key driver in the Venous Thromboembolism (VTE) Market is the increasing awareness about the condition among healthcare professionals and patients. Efforts by healthcare organizations, such as the International Society on Thrombosis and Haemostasis (ISTH) and the World Thrombosis Day campaign, have played a crucial role in raising awareness about Venous Thromboembolism (VTE) risk factors, symptoms, and preventive measures. As a result, more individuals at risk of VTE are being identified and referred for appropriate evaluation and treatment. Increased awareness has also contributed to better adherence to preventive measures, such as early ambulation, compression stockings, and pharmacological prophylaxis, thereby reducing the incidence of VTE and its associated complications.

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