Adsterra and 7Search PPC are both ideal ad networks for gambling ads. If you have a gambling business or site or want to promote your gambling ads effectively, you can choose them. To find out more about these gambling ad networks, continue reading this blog. 

Adsterra vs 7Search PPC

Ad formats

7Search PPC provides multiple ad formats such as native ads, text ads, banner ads, social bars, popunders, and video ads to promote gambling ads. These ad formats have their own suitability and strengths for different marketing objectives and target audiences. 

On the other hand, Adsterra also offers various ad formats to promote gambling ads effectively. These ad formats include display banners, social bars, vast video ads, native ads, in-page push ads, etc. 

Different ad formats provide special means of grabbing attention and efficiently communicating the message. You might choose any of them to promote your gambling ads. When selecting the ad formats for your gambling ads, it's critical to take your target market, advertising goals, and the platforms' policies and guidelines into account.

Pricing models

7Search PPC is an advertising platform that permits PPC gambling and advertisers to bid on keywords and display their adverts in SERP and partner sites. Cost per click (CPC) is the cornerstone of 7Search PPC's pricing structure. The cost per click (CPC) is determined by advertisers' bids on keywords and the level of competition for those terms. The greater the competition, the higher the cost per click (CPC). 

Adsterra is a worldwide advertising network that uses various pricing models based on ad format type:

CPA (Cost Per Action)

Adsterra offers a cost-per-action (CPA) pricing model, which charges advertisers based on particular actions taken by users after clicking on their advertisements. These actions might involve finishing a transaction, joining up for a service, or completing a form.

CPM (cost per thousand impressions)

Based on the number of impressions their advertising receives, this pricing model charges advertisers. Advertisers generally pay a set fee for every thousand impressions of their gambling ads. 

CPC (cost per click)

Adstera also provides a cost-per-click (CPC) pricing model where gambling advertisers are charged based on the number of clicks their ads get. Advertisers generally pay when someone clicks on their gambling ads. 

Targeting alternatives

Advertisers can focus their adverts with 7Search PPC based on user search queries and keywords.  Adsterra offers more sophisticated targeting alternatives. These options include geo-targeting, demographic targeting, operating system targeting, device targeting, and more. This makes it possible for marketers to target more precise audiences.

Advertisers may optimize their gambling advertising campaigns, target the correct demographic, adhere to legal regulations, and increase return on investment by using these targeting alternatives.

Traffic quality and volume

7Search PPC has a higher amount of quality traffic. As we know, quality traffic plays a major role in the success and effectiveness of gambling advertising networks. 7Search PPC puts a high priority on quality traffic and can offer users and advertisers a better advertising experience. 

It enhances the effectiveness of campaigns and ensures their long-term profitability.

Adsterra also claims to have a higher quality of traffic from reputable publishers, which boasts a large amount of traffic from reliable publishers.

To find out more about these gambling ad networks, you can visit their site. 

User interface

Advertisers might manage their pay-per-click (PPC) campaigns with the help of 7Search PPC's user-friendly interface. The platform provides a number of tools for developing and optimizing campaigns, focusing on specific keywords, tracking results, and adjusting bids.

Additionally, Adsterra provides a user-friendly interface for creating and managing advertising campaigns. The platform offers sophisticated targeting possibilities, inventive formats, and tracking tools to optimize the performance of campaigns.

Analytics and Reporting

7Search PPC offers simple reporting and analytics tools for monitoring campaign success. To evaluate the success of their ad campaigns, gambling advertisers can keep an eye on clicks, impressions, conversions, and other crucial indicators. 

On the other hand, Adsterra's extensive reporting and analytics capabilities give advertisers information about the success of their campaigns. Advertisers may keep an eye on impressions, revenue, clicks, conversions, and other relevant metrics to improve the effectiveness of their campaigns.

Network reach

7Search PPC is a global gambling advertising network that collaborates with more advertisers and publishers. On numerous websites, mobile devices, applications, and other digital platforms, they offer ad spaces. 

Adsterra, on the other hand, offers a worldwide ad network that collaborates with a sizable number of affiliates and publishers. They offer ad spots on multiple websites, mobile apps, and other digital channels. Adsterra has a wide range of verticals within its extensive reach, including the gaming industry. 

Advertising can reach more individuals thanks to the diversity of publishers and websites in their gaming ad network.

7Search PPC or Adsterra? Which one is better for gambling ads?

7Search PPC and Adsterra are both known for their well-known services. You can choose any of them. The choice between these two gambling ad networks depends on your target market, budget, advertising goals, and the type of gambling advertisements (you want to promote). 

We would recommend 7Search PPC if you want to run your ads at affordable prices. Compared to Adsterra, they provide more favorable pricing. 

Final Takeaway

7Search PPC and Adsterra both can help you to promote your gambling ads with their multiple ad formats, pricing models, traffic quality, and more. To find out more about these gambling ad networks, you can check out their websites.