A website plays a vital role in the success of a business. It helps you build an online presence and increase brand awareness. A website is the first impression of a company and helps to grow business. It brings people to your business and you can learn a lot about them. 

With a web analytics tool like Webmaxy Analyzer, you can know your visitors’ needs, wants, and expectations. By understanding your visitors’ better, you can turn them into loyal paying customers. But before that, it’s important you drive traffic to your website. 

How to increase website traffic? Here, in this blog, we will give you proven strategies and tips to increase traffic to website. 

How to drive traffic to your website? Top 15 best strategies 

In this section, you’ll learn how to get traffic to your website to increase brand awareness and drive conversions. You can provide people with in-depth information about your products or services. 

1. Create compelling content 

One of the best ways for increasing website traffic is content creation. By creating content relevant to your business you can get website traffic. First, you should start by understanding your target audience and identify what content might interest them. By curating content based on your target customers’ interests, you can get traffic to your website.

Conduct SEO research to find out what your prospective customers are searching for. This way you can create content that better caters to their search. Post blogs and articles on your website and optimize them with the right keywords to drive traffic to website. You can also promote your blogs and articles on social media to make people visit your website. 

2. Use search engine optimization 

By optimizing your website content, you can make sure you appear at the top of search engine results. For search engine optimization, you must know the search terms that people use to discover your website. You can use Google Analytics to find out what terms visitors have used to find out your website in the past. You can use those keywords to optimize your content and increase web traffic. 

Have a look at the terms that your competitors use on their websites and social media. From this, you can get an idea of how to optimize your website content. You can also use Google Search Console to find how often your website appears in search results and with which search terms. All this information can help you to optimize your website content and get traffic for website. 

3. Get backlinks from trusted sources 

Backlinks are links on other websites that are redirected to a specific page on your website. Backlinking your website to trusted sources can help you improve your search engine ranking. It is because the backlinks convey to search engines how popular your website is and boosts the website’s authority. Remember that backlinks should come from trusted and reputable sites or the reverse may happen. 

Backlinks are crucial for a business for driving traffic to website. The higher your position on search engines, the more visitors will come to your site. Backlinking is also a good way to establish and build trust among customers. By doing backlinking, you can make more people aware of your brand and offerings. 

4. Utilize social media channels 

Nowadays, most of the people are active on social media. You can use this as an opportunity to increase website traffic. You can use social media to post content like blogs, articles, and photos with your website link. You can create compelling messages and make people visit your website. 

Start with selecting the right social media channels for your business where the maximum of your target audience is available. For example, if you have a software product and you want to promote it to professionals then LinkedIn is the right platform for you. You also begin with promoting your brand on distinct social media channels and see where you receive the best customer response. 

Based on the results you get from different social media channels, you can create your social media strategy. However, make sure the content you post on social media and the link you provide drive people to the relevant pages on your site. This way you can provide users with a connected experience. 

5. Influencer marketing 

How to get traffic to your website fast? You can increase website traffic by promoting your website through influencers. Usually, influencers are people with a large following who post their daily life activities and their experiences with different products or services. People tend to listen to their opinions as they connect with them on a distinct level from brands. 

To start with influencer marketing, you should first determine the right influencers for promoting your business. Search for influencers who have followers similar to your target audience. Make sure you provide them with relevant information about your business. Ask them to comment or make a video about your products and services. 

After price negotiation, you can ask influencers to post images or videos with a link to your website in the description. Influencer marketing can help you increase website traffic and build credibility for your business. 

6. Send emails with a link to your website 

How to increase traffic to website? You can increase website traffic by sending personalized emails to your target audience. Emails are a great way to increase brand awareness and drive people to your website pages. You can use emails to inform, educate, entertain, and convert your target audience. Make sure you send emails relevant to the customers’ journey. 

You can segment your target audience based on their buying journey stage. This way you can create content that best resonates with prospects. You can also personalize your emails by adding the customer’s name. To attract customers to your website, you can provide discounts, free gifts, and free shipping. Make sure that you add your website link to all the emails you send to people.  

Webmaxy eGrowth can help you to conduct email marketing effectively. You can segment your target audience based on different attributes and their recent activity in the audience segmentation feature. Then, you can create email templates and schedule email campaigns for different segments of prospective customers. 

7. Use digital ads 

You can use ads to promote your brand online. These are called digital or banner ads. You can create ads on specific channels or websites where your target audience is active. You can use social media platforms like Facebook, Google, and Instagram for promoting your business.

With digital ads on these channels, you can target specific groups of customers based on their age, gender, education, profession, or interests. You can have a look at the data collected from your website or existing customers to create targeted ads. You can provide your website link or create specific campaign landing pages on your website for digital ads. 

8. Create specific landing pages 

You can create specific landing pages examples for your different marketing campaigns. This way when a customer arrives on your website through a marketing campaign, they don’t get confused. By providing customers with content related to the marketing campaign, you can make sure they get access to the content they’re interested in. 

You can use web analytics tools to find out what content your website visitors prefer or like. Based on this information, you can create specific landing pages for your distinct marketing campaigns. You can increase traffic on your website by creating landing pages with relevant content. 

9. Engage with your community 

How to increase traffic on website? The more people are aware of your brand, the more you’ll get website traffic. One of the best ways to boost website traffic is by engaging with your audience where they’re available. You should try to engage with your audience on social media platforms like Facebook, Instagram, Twitter, etc. 

You can participate in the conversations where your business is mentioned. You can reply to customers and answer them in case of any doubts or complaints. By answering on public forums and interacting with your followers, you can increase your brand awareness. It can make customers believe that you value them. By engaging with your community regularly you can encourage them to visit your website. 

10. Video marketing 

You can use video marketing in your content strategy to drive website traffic. As per the statistics, 77% of Internet users aged between 15-35 are using Youtube for watching videos. You can create videos for social media sites like YouTube, Facebook, Instagram, etc. You can create interesting videos on how-to guides and product demos to provide information to customers. 

How to get more traffic to my website? Add your website links in the video descriptions & comments and ask people to visit your website. By adding videos to your content marketing strategy, you can attract more people to your business. This way you can increase traffic to your website. 

11. Voice search optimization 

According to a report by eMarketer, voice searches have increased by 9.7% by the end of 2021. This number indicates that voice searches are only going to increase in the coming years. Therefore, it’s important you optimize your content for voice search.

For voice search optimization, you can start by incorporating long-tail keywords in your content. Most of the time when people use voice search, they speak full sentences instead of a few words. Make sure you create direct and answer-focused content instead of just hitting around the bush. Voice searchers like Google and Alexa look for short and concise answers. 

12. QR codes 

How to get more website traffic? You can drive more website traffic by making QR codes for your website. You can put these QR codes on your physical store and relevant places. Your work is not done just by putting in QR codes. You should give people a reason to scan them. 

You can offer people extra discounts or coupons for visiting and subscribing to your website. Place a good and enticing CTA button that encourages people to visit your site. 

You can use a dynamic QR code generator for making the QR code of your website. This way your QR code will remain the same even if your web address changes. You can also track the traffic that you drive through the QR codes. 

13. Public relations 

How to increase traffic to your website? You can increase your website traffic by creating brand awareness through marketing and public relations. You can release press releases, show tv ads, and radio jingles to make people aware of your business. The more you put yourself in front of your target audience, the more they’ll search & reach your website. 

Media coverage can also help you build credibility. You can create stories about your products or services and company culture to make people aware of how you work. You can post and share your PR campaigns on social media to increase website traffic.

14. Contests and giveaways 

How to get website traffic? You can bring traffic to your website through contests and giveaways. Host contests and giveaways on your website and post about them on your social media handles. As you know people are always interested in winning prizes. By conducting contests, you can bring traffic to your website. 

Decide what type of contest you want to conduct. Then, decide the criteria for choosing winners. Create an enticing ad copy with graphics and use it in your marketing campaigns. This way you’ll be able to attract more people to your business and website. 

15. Guest posting 

How to increase web traffic? You can increase your website traffic by doing guest posting. For doing guest posting, you first need to find a site that has a target audience similar to yours. Then, create a blog post and write a pitch that attracts the audience to visit your website. 

Make sure that you write on topics relevant to your target audience and provide them with the information they need. Recognize the gaps in the content of guest posting sites and curate content accordingly. 

How to increase website traffic: The conclusion 

Bringing traffic to your website is not an easy task. You constantly need to work to make your website rank at the top in the search engine results. By creating high-quality and relevant content, you can make people come to your website. There are many other ways to increase your website traffic that we have mentioned above in the blog. 

For boosting your website traffic, it’s important you choose the right marketing channels. Webmaxy eGrowth is an eCommerce management platform that can help you analyze different marketing channels performance. It comes with a wide range of features like a KPI dashboard, marketing insights, audience segmentation, marketing automation, email marketing, Whatsapp marketing, social campaigns, customer loyalty, help desk, and retargeting. 

Schedule a call with our experts to learn more about Webmaxy eGrowth or email us at info@webmaxy.co.