US Nutritional Supplements Market Rise of Immunity-Boosting Supplements Forecast
Market Overview
The U.S. Nutritional Supplements Market continues to expand at a strong pace, driven by rising consumer awareness about preventive healthcare, dietary enhancement, and overall wellness. In 2023, the market was valued at approximately US$ 170.12 billion, and it is projected to grow to nearly US$ 290.20 billion by 2030 at a CAGR of around 7.92%. Nutritional supplements—including vitamins, minerals, herbal products, sports nutrition, and functional foods—have become a core component of modern health routines.
Consumers in the U.S. are increasingly prioritizing self-care and lifestyle improvement, with average annual spending on supplements exceeding US$ 700 per person. Clean-label, natural, and plant-based formulations are gaining popularity as individuals seek transparency and quality in the products they consume.
Gain Valuable Insights – Request Your Complimentary Sample Now @ https://www.maximizemarketresearch.com/request-sample/225056/
Market Segmentation
The market is segmented across several key categories:
By Product Type
-
Dietary Supplements (vitamins, minerals, amino acids, enzymes, botanicals) – the largest segment, holding a significant share of the market.
-
Sports Nutrition (sports drinks, energy products, performance supplements).
-
Fat Burners (green tea extracts, fiber, herbal compounds).
-
Functional Foods (probiotics, omega-3 products, fortified foods).
Dietary supplements remain the dominant category due to a broad consumer base and continuous innovation in formulations and delivery formats.
By Consumer Group
-
Infants
-
Children
-
Adults
-
Pregnant Women
-
Geriatric Population
Adults represent the largest consumer group, driven by wellness, fitness, and lifestyle-related purchasing behaviors.
By Formulation
-
Tablets
-
Capsules
-
Powders
-
Softgels
-
Gummies
-
Liquids
Gummy-based supplements have become particularly popular, especially among younger consumers and older adults who prefer convenient and palatable formats.
By Distribution Channel
-
Pharmacies/Chemists
-
Direct-to-Consumer (D2C)
-
Online/E-Commerce Platforms
-
Specialty Stores
E-commerce is rapidly increasing its share due to convenience, subscription models, and access to a wider brand selection.
Feel free to request a complimentary sample copy or view a summary of the report: https://www.maximizemarketresearch.com/request-sample/225056/
Regional Insights
Although centered on the U.S. national market, regional performance varies across states based on demographics, income levels, lifestyle choices, and healthcare awareness. Urban states with high fitness participation and strong retail penetration show higher supplement adoption rates. Regulatory factors and consumer education initiatives also influence regional market expansion.
Dive deeper into the market dynamics and future outlook: https://www.maximizemarketresearch.com/request-sample/225056/
Competitive Landscape
The market features both global and domestic players with strong brand portfolios. Key companies include:
-
GNC Holdings
-
Herbalife Nutrition
-
Amway
-
Nature’s Bounty
-
Vitamin Shoppe
-
Pfizer
-
Bayer
-
Nestlé Health Science
-
Abbott
-
Glanbia
-
Perrigo
These companies compete on product innovation, pricing, distribution reach, and brand credibility. Many are investing in personalized nutrition, plant-based formulations, and clinical validation to strengthen market position.
Market Highlights
-
Growing shift toward natural and herbal supplements, with increasing consumer trust in plant-based solutions.
-
High demand for vitamin D, omega-3, probiotics, multivitamins, and joint health supplements.
-
Rising adoption of gummies, becoming one of the fastest-growing supplement formats.
-
Strong momentum in online sales, with subscription-based supplement models growing rapidly.
-
Increasing focus on regulatory compliance, sustainability, and quality assurance due to consumer scrutiny.
Conclusion
The U.S. nutritional supplements market is set for sustained growth, fueled by consumer demand for preventive healthcare, personalized nutrition, and natural products. With evolving lifestyles, growing research-based innovations, and expanding e-commerce channels, the market offers significant opportunities for both established brands and emerging players. Companies that prioritize transparency, science-backed formulations, and sustainability are well-positioned to lead the next phase of market expansion.
More Related Reports
Energy Balls Market https://www.maximizemarketresearch.com/market-report/energy-balls-market/189857/
Rum (Spirits) Market https://www.maximizemarketresearch.com/market-report/rum-spirits-market/190152/
Dry Whole Milk Market https://www.maximizemarketresearch.com/market-report/dry-whole-milk-market/194843/
About Us
English
Arabic
Français
Español
Português
Deutsch
Türkçe
Dutch
Italiano
Romaian