A Qualitative Research Study accomplished by Data Bridge Market research's titled as "Latin America Deodorant Market" with 100+ market data Tables, Pie Charts, Graphs & Figures spread through Pages and easy to understand detailed analysis. Latin America Deodorant market research report has been generated with the systematic gathering and evaluation of market information for Latin America Deodorant industry which is presented in a form that explains various facts and figures to the business. This market research report contains thorough analysis of market and numerous related factors that range from market drivers, market restraints, market segmentation, opportunities, challenges, and market revenues to competitive analysis. It lends a hand to companies to take decisive actions to deal with threats in niche market. A brilliant team of analysts, experts, statisticians, forecasters and economists has worked rigorously to generate this advanced and all-inclusive Latin America Deodorant market research report.

Data Bridge Market Research analyses that the deodorant market was valued at USD 2806.09 million in 2022 and is expected to reach USD 6800.28 million by 2030, registering a CAGR of 11.70% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

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Market Definition

A deodorant is a substance that is applied to the body to prevent body odour owing to bacterial breakdown of perspiration, for instance in the groin, armpits or feet. A subclass of deodorants, called antiperspirants, prevents sweating normally by blocking sweat glands. Antiperspirants are used on a broader range of body parts at any place where sweat would be unsafe or inconvenient since unwanted sweating can interfere with vision, comfort, and grip.

Latin America Deodorant Market Scope and Segmentation



Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015 - 2020)

Quantitative Units

Revenue in USD million, Volumes in Units, Pricing in USD

Segments Covered

Products (Spray, Creams, Roll-On, Others), Packaging Material (Metal, Plastic, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), End User (Men, Women, Others)

Countries Covered

Brazil, Mexico, Argentina, Chile, Rest of Latin America

Market Players Covered

Procter & Gamble (U.S.), Unilever (U.K.), Coty Inc. (U.S.), Kao Corporation (Japan), Beiersdorf (Germany), L'Oreal Groups (France), The Avon Company (U.K.), L'Occitane International S.A. (France), Speick Naturkosmetik (Germany), Weleda (Switzerland) Laverana GmbH & Co. KG (Germany), EO Products. (U.S.), Lavanila (U.S.), REVLON (U.S.), Estée Lauder Companies (U.S.), Calvin Klein (U.S.), Burberry (U.K.), Dior (France), Giorgio Armani S.p.A (Italy)

Market Opportunities

  • Prominent brands develop perfumes as per consumer choice
  • Rise in introduction of new deodorant products

Latin America Deodorant Market Dynamics


  • Increasing demand for organic based product

Personal hygiene is gaining huge importance in the overall market owing to the augmented need for natural and organic products, which has also increased the demand for the organic based deodorant substantially. Using chemical-based deodorant has witnessed skin allergies and adverse effects due to which the demand for the organic-based deodorant product has increased. Now, personal care has become more important for people, driving the popularity of natural products.

  • Rise in introduction of new deodorant products

In the past few years, women didn't have sufficient choices to explore the different type of fragrances, perfumes and deodorant assigned to them. The increasing population has forced deodorant company to think about this in other perceptions due to increasing preferences of choices in women. The introduction of new products and their types are surging the options for choice and raising the sales of deodorants which are anticipated to drive the growth of the market.


  • Prominent brands develop perfumes as per consumer choice

Prominent brands develop deodorants based on the end users' preferences and tastes. For instance, prominent brands target the male segment by introducing more masculine and strong fragrances. As a result of this, deodorants that are more citrusy, woody, and amber-oriented are being progressively targeted at male consumers. Moreover, brands normally develop oriental and floral notes to target female consumers globally.

  • Surging product launch

The surging product launches and other innovations by major market players further provide various growth opportunities in the market. For instance, the Unilever brand, REXONA, launched the deodorants line in May 2018, with a new look for sports, particularly soccer. It is a limited-edition range, which works in the compressed spray, stick, aerosol, and roll-on.

Restraints/ Challenges

  • Issues associated with the deodorant market

The presence of alternative products is anticipated to obstruct the market's growth during the forecast period. Furthermore, the high cost of deodorants is also anticipated to take a toll among price-conscious people, affecting market growth. Moreover, deodorants contain numerous type of chemicals such as cyclomethicone, aluminium compounds, and many more that can cause allergic reactions which will also expected to act as market restraint and obstruct the market's growth rate.

This deodorant market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorant market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

  • In February 2019, Unilever announced the launch of mini spray deodorant wipes for 5 brands and deo for 4 brands. The brand includes AXE, Dove Men+Care, Dove and degree Men and Women. These products are used for the deodorization of neck, undwearms and chest.
  • In May 2019, Procter and Gamble proclaimed 100 USD million in its acquisition with San Francisco-based company for native deodorant. It is a direct-to-consumer natural deodorant brand. This acquisition is likely to increase product portfolio.

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The report provides insights on the following pointers:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Latin America Deodorant market
  • Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, and geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Latin America Deodorant Market

Consider Data Bridge Market Research for this Report which would Help Impact Your Revenues Positively

  • This study offers the latest product news, trends, and updates from the industry's leading players who have leveraged their market position.
  • It also offers strategic plans and standards to arrive at informed business decisions adopted by the main players, thereby advocating your go to market strategies.
  • In addition, it offers insights into the dynamics of customer behavior that can help the organization better curate market strategies
  • Usage of exclusive tailor-made tools along with primary research, secondary research and our in-house data model helps us in extracting the exact market numbers
  • Mapping the customer in 3P grid comprising of Purpose, Planning and Positioning, thereby delivering a solution by keeping the prospecting client at the sweet spot
  • The market research report includes all of the market's valuable elements, such as sales growth, product pricing & analysis, growth opportunities, and recommendations for addressing market challenges
  • The Latin America Deodorant report covers all the primary mergers & acquisitions, alliances, and collaborations that have generated additional opportunities for market players or in some cases, challenges

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Regional Analysis/Insights: Latin America Deodorant Market    

The deodorant market is analyzed and market size insights and trends are provided by country, products, packaging material, distribution channel and end user as referenced above.

The countries covered in the deodorant market report are Brazil, Mexico, Argentina, Chile, Rest of Latin America.

Brazil dominates the deodorant market in terms of market share and revenue because population are more worried towards personal hygiene products. Moreover, the increasing procuring power of the people along with rising economic growth will likely to boost the market growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Table of Contents:

  1. Introduction
  2. Market Segmentation
  3. Executive Summary
  4. Premium Insights
  5. Global Latin America Deodorant Market: Regulations
  6. Market Overview
  7. Global Latin America Deodorant Market, By Variety
  8. Global Latin America Deodorant Market, By Packaging Size
  9. Global Latin America Deodorant Market, By Application
  10. Global Latin America Deodorant Market, By Distribution Channel
  11. Global Latin America Deodorant Market, By Region
  12. Global Latin America Deodorant Market: Company Landscape
  13. SWOT Analyses
  14. Company Profile
  15. Questionnaires
  16. Related Reports

To Check the Complete Table of contents, click here @ https://www.databridgemarketresearch.com/toc/?dbmr=latin-america-deodorant-market

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