A Qualitative Research Study accomplished by Data Bridge Market research's titled as "Middle East and Africa Alcoholic Beverages Market" with 100+ market data Tables, Pie Charts, Graphs & Figures spread through Pages and easy to understand detailed analysis. Middle East and Africa Alcoholic Beverages market research report has been generated with the systematic gathering and evaluation of market information for Middle East and Africa Alcoholic Beverages industry which is presented in a form that explains various facts and figures to the business. This market research report contains thorough analysis of market and numerous related factors that range from market drivers, market restraints, market segmentation, opportunities, challenges, and market revenues to competitive analysis. It lends a hand to companies to take decisive actions to deal with threats in niche market. A brilliant team of analysts, experts, statisticians, forecasters and economists has worked rigorously to generate this advanced and all-inclusive Middle East and Africa Alcoholic Beverages market research report.

Data Bridge Market Research analyses that the alcoholic beverages market is expected to reach USD 330.14 billion by 2030, which is USD 187.89 billion in 2022, registering a CAGR of 7.30% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

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Market Definition

An alcoholic beverage is a drink which comprises ethanol (CH3CH2OH) as an intoxicating agent. Ethanol is a type of alcohol formed by fermentation of fruits, grains or other sugar sources and acts as a drug. They are fire catching and colorless liquids containing beer, spirits and wine.

Middle East and Africa Alcoholic Beverages Market Scope and Segmentation



Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015 - 2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Beer, Wine, Spirits, Others), Alcoholic Content (High, Medium, Low), Flavor (Unflavored, Flavored), Packaging (Plastic Bottles, Glass Bottles, Tins), Distribution Channel (Modern Trade, Convenience Stores, Specialty Stores, Online Retailers, Hotels/Restaurants/Bars, Commercial Stores, On Premises, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets)

Countries Covered

UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Market Players Covered

Davide Campari-Milano N.V. (Netherlands), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France), Suntory Holdings Limited (Japan),  Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (U.S.), United Brands Company, Inc. (U.S.), PernodRicard SA (France), The Miller Brewing Company (U.S.)

Market Opportunities

  • Rising demand for hybrid beverages
  • Surging product launches

Middle East and Africa Alcoholic Beverages Market Dynamics


  • Increasing  demand for premium alcoholic beverages

Almost every gathering or event comprises alcoholic beverages, offering a superior icebreaker. It has also become a symbol of luxury, and as a result of this, comprising premium drinks at events and otherwise has become a developing trend. With the increasing living standards in South Africa, consumers can now afford better brands than they are consume before, owing to which the demand for foreign brands is growing in this region. Consequently, the basic development of the society along with increasing per capita expenditure over time in the region is anticipated to increase the demand for alcoholic beverages and drive the market growth rate in this region.

  • Increasing world's population

The world's population is increasing and is anticipated to reach around 10 billion by 2050. A rise in the population generates more demand for the alcoholic beverages. Farming activities, Crop production, and trade volumes will have to rise to meet the augmented population. Consequently, companies in this alcoholic beverages market are anticipated to benefit from increasing demand for alcoholic beverages products owing to the increasing population in the forecast period of 2023 to 2030.


  • Rising demand for hybrid beverages

Alcoholic beverage manufacturers are now providing ready-to-mix hybrid beverages to deal with changing consumer preferences and tastes. Hybrid beverages are a mixture of alcoholic drinks from numerous beverage categories. They are formed by using unique ingredients, flavor combinations and manufacture methods from numerous drinks. For instance, producing beers or spirits in a wine barrel to give them a different taste. These beverages are mainly evident in the spirit category, with products such as beer mixed with tea and rum mixed with vodka. Some of the prevalent hybrid beverages on the market comprise Kahlua Midnight (rum and Kahlua), Malibu Red (rum and tequila), and Absolut Tune (vodka and sparkling wine).

  • Surging product launches

The increasing product launches and other innovations by major market players further offer many growth opportunities within the market. For instance, Cassper Nyovest, a South African Rapper, launched his premium alcohol brand named "Billiato," in September 2021. It is a taste of wealth, which is including premium alcoholic beverages.

Restraints/ Challenges

  • Disadvantages associated with alcoholic beverages

The increasing inclination of consumers toward non-alcoholic beverages is hampering the market's growth. Furthermore, to start any new company in the alcoholic beverages industry, vendors must invest a large amount of resources and capital and take legal certifications from the government. Thus, all of these factors may take a high amount of processing time, further restraining the market growth during the forecast period.

This alcoholic beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the alcoholic beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

  • In 2022, Diageo announced the launch of its first locally formed artisanal whisky named "Godawan Single Malt." This company said this product would be available in Dubai from April onwards.
  • In 2022, Le Clos launched a limited edition named 50-year-old Celebration Edition Blended Whisky. This exceptional 50-year-old Celebration Edition is a rare and handmade blend from some of Scotland's most iconic distilleries. This collection is only available from Le Clos outlets at Dubai International airport (DXB) and is limited to 120 bottles.

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The report provides insights on the following pointers:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Middle East and Africa Alcoholic Beverages market
  • Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, and geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Middle East and Africa Alcoholic Beverages Market

Consider Data Bridge Market Research for this Report which would Help Impact Your Revenues Positively

  • This study offers the latest product news, trends, and updates from the industry's leading players who have leveraged their market position.
  • It also offers strategic plans and standards to arrive at informed business decisions adopted by the main players, thereby advocating your go to market strategies.
  • In addition, it offers insights into the dynamics of customer behavior that can help the organization better curate market strategies
  • Usage of exclusive tailor-made tools along with primary research, secondary research and our in-house data model helps us in extracting the exact market numbers
  • Mapping the customer in 3P grid comprising of Purpose, Planning and Positioning, thereby delivering a solution by keeping the prospecting client at the sweet spot
  • The market research report includes all of the market's valuable elements, such as sales growth, product pricing & analysis, growth opportunities, and recommendations for addressing market challenges
  • The Middle East and Africa Alcoholic Beverages report covers all the primary mergers & acquisitions, alliances, and collaborations that have generated additional opportunities for market players or in some cases, challenges

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Regional Analysis/Insights: Middle East and Africa Alcoholic Beverages Market

The alcoholic beverages market is analyzed and market size insights and trends are provided by country, product type, alcoholic content, flavor, packaging and distribution channel as referenced above.

The countries covered in the alcoholic beverages market report are UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

South Africa dominates the Middle East and Africa alcoholic beverages market owing to the increase in the consumption of alcoholic beverages in this region. Moreover, the rise in the drinking population will further increase the growth of the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Table of Contents:

  1. Introduction
  2. Market Segmentation
  3. Executive Summary
  4. Premium Insights
  5. Middle East and Africa Alcoholic Beverages Market: Regulations
  6. Market Overview
  7. Middle East and Africa Alcoholic Beverages Market, By Variety
  8. Middle East and Africa Alcoholic Beverages Market, By Packaging Size
  9. Middle East and Africa Alcoholic Beverages Market, By Application
  10. Middle East and Africa Alcoholic Beverages Market, By Distribution Channel
  11. Middle East and Africa Alcoholic Beverages Market, By Region
  12. Middle East and Africa Alcoholic Beverages Market: Company Landscape
  13. SWOT Analyses
  14. Company Profile
  15. Questionnaires
  16. Related Reports

To Check the Complete Table of contents, click here @ https://www.databridgemarketresearch.com/toc/?dbmr=middle-east-africa-alcoholic-beverages-market

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