A Qualitative Research Study accomplished by Data Bridge Market research's titled as "Personal Hygiene Products Market" with 100+ market data Tables, Pie Charts, Graphs & Figures spread through Pages and easy to understand detailed analysis. Personal Hygiene Products market research report has been generated with the systematic gathering and evaluation of market information for Personal Hygiene Products industry which is presented in a form that explains various facts and figures to the business. This market research report contains thorough analysis of market and numerous related factors that range from market drivers, market restraints, market segmentation, opportunities, challenges, and market revenues to competitive analysis. It lends a hand to companies to take decisive actions to deal with threats in niche market. A brilliant team of analysts, experts, statisticians, forecasters and economists has worked rigorously to generate this advanced and all-inclusive Personal Hygiene Products market research report.

Data Bridge Market Research analyses that the personal hygiene products market which was USD 548.21 billion in 2022, is expected to reach USD 774.84 billion by 2030, growing at a CAGR of 4.42% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

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Market Definition

Personal hygiene is maintaining health and hygiene for preventing infectious diseases, fungi, and other illnesses. According to the World Health Organization (WHO), hygiene refers to conditions and practices which help to maintain good health and prevent the spread of diseases. Practices considered under personal hygiene include washing hands regularly, especially before handling food, washing hair, wearing clean clothing, showering or bathing regularly ,brushing teeth, and cutting finger nails. Some practices are gender-specific, such as menstruation in women. 

Personal Hygiene Products Market Scope and Segmentation



Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Type (Online And Offline), Application (Soap, Anti-Per spirants and Deodorants, Sanitizers, Face Care Products, Bath and Shower Products), Pricing (Mass Products, Premium Products)Product Type  (Feminine Hygiene Products, Incontinence Garments, Disinfectants, Hand Sanitizers, Masks, Caps, Gloves, Antimicrobial Wipes and Others),  By Gender (Unisex, Male, Female), Usability (Disposable And Reusable), Distribution Channel ( Convenience Stores, Hospitals, Pharmacies, Hypermarket & Supermarket, and Others).

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Market Players Covered

Procter & Gamble (U.S.), KCWW (U.S.), Unicharm Corporation (Japan), Essity Aktlebolag (publ).  (Sweden), Hengan Corporation Group Company Ltd (China), Ontex BV (Belgium), DPL (U.S.), Fujian Time and Tianhe Industrial Co., Ltd. (China), Edgewell Personal Care (U.S.), Dispowear Sterite Company (India), Unilever (U.K.), Johnson and Johnson Private Limited (U.S.), Reckitt Benckiser Group PLC (U.K.), Auchan Retail (France), Publix (U.S.), The Kroger Co. (U.S.), Colgate-Palmolive Company (U.S.), LÓreal Paris (France

Market Opportunities

  •  Rising disposable income
  • Awareness spread by government for personal hygiene

Global Personal Hygiene Products Market Dynamics


  • Sustainable and  disposable hygiene products

There is increasing demand of personal hygiene products made of sustainable and biodegradable ingredients. In addition, there is extensive demand of the products made which are plant-based and incontinence products among people, as products made from these avoid skin irritation issues. Along with this there are increasing millennial consumers’ preferring premium-based, sustainable and disposable, skin-friendly, and higher absorption property-based wipes. The increased demand of sustainable and disposable products is further boosting the personal hygiene market.

  • Growing incontinence products demand

The report of World Population Aging 2020, by United Nations Department of Economic and Social Affairs, presented that the global population aged 65 years & above reached 727 million, 9.3% of the total population in 2020.This growing aged population majorly use disposable diapers, pull-up pants, and pads for their incontinence issues. Therefore, the growing aging population and increasing awareness about the benefits of incontinence products among them is contributing in the market’s growth.


  • Awareness spread by government for personal hygiene

Governmental healthcare agencies are constantly spreading awareness regarding personal hygiene-related through campaigns among people. These initiatives of government will boost the product demand worldwide. In 2021, the government of U.K. in collaboration with Unilever, Plc., to spread the importance of hand washing and personal hygiene worldwide a global consumer goods maker, launched a global personal care campaign. The spreading awareness will increase the demand of personal hygiene products which will significantly drive the market’s growth.

  • Rising disposable income

There is a significant rise in the disposable income of people globally. As there is high demand of personal hygiene products among people such as feminine hygiene products, incontinence garments, disinfectants, hand sanitizers, masks, caps, gloves, antimicrobial wipes and others, due to increase in the disposable income among people. All these increasing demand of personal hygiene products is creating major opportunities in the market’s growth.


  • Increasing amount of waste

The major products use by women during menstruation are sanitary pads, tampons and applicators. As per the data of Women’s Environmental Network (WEN) Organization, in 2021, disposable single-use menstrual products including tampons, pads, and applicators generate 200,000 tons of waste per year in the U.K. This increasing waste from these product will limit the future development of the disposable hygiene products industry which will further effect the growth of personal hygiene market’s growth.

  • Rising cost of products

There is significant development in the personal hygiene products and technology innovations are increasing due to which there is rise in the cost of products. The investment in research and development and the commercialization of new products is very expensive. Hence the increased cost of personal hygiene products is a major factor restraining the market’s growth during the forecast period 2023 to 2030.

This personal hygiene products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the personal hygiene products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

  • In September 2022, Eco Green Living, a U.K. launched a range of biodegradable bamboo material-based flushable baby nappies in the U.K. These baby nappies are naturally hypoallergenic and free from harmful chemicals therefore suitable for the sensitive skin. This product launch would significantly cater the audience as the product is biodegradable.
  • In July 2022, Essity AB, a Sweden-based personal care and disposable hygiene products maker acquired Modibodi, an Australian leakage-proof apparel maker, to build its presence in the disposable intimate hygiene products industry. The acquisition of Modibodi further strengthens Essity’s position in leakproof apparel and enables faster growth within better-for-you, better-for-the-planet solutions. This would further create a number of opportunities for personal care products market growth.

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The report provides insights on the following pointers:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Personal Hygiene Products market
  • Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, and geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Personal Hygiene Products Market

Consider Data Bridge Market Research for this Report which would Help Impact Your Revenues Positively

  • This study offers the latest product news, trends, and updates from the industry's leading players who have leveraged their market position.
  • It also offers strategic plans and standards to arrive at informed business decisions adopted by the main players, thereby advocating your go to market strategies.
  • In addition, it offers insights into the dynamics of customer behavior that can help the organization better curate market strategies
  • Usage of exclusive tailor-made tools along with primary research, secondary research and our in-house data model helps us in extracting the exact market numbers
  • Mapping the customer in 3P grid comprising of Purpose, Planning and Positioning, thereby delivering a solution by keeping the prospecting client at the sweet spot
  • The market research report includes all of the market's valuable elements, such as sales growth, product pricing & analysis, growth opportunities, and recommendations for addressing market challenges
  • The Personal Hygiene Products report covers all the primary mergers & acquisitions, alliances, and collaborations that have generated additional opportunities for market players or in some cases, challenges

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Regional Analysis/Insights: Personal Hygiene Products Market 

The personal hygiene products market is analysed and market size insights and trends are provided by of type, applications, pricing, product type, gender, usability, and distribution channel as referenced above.

The countries covered in the personal hygiene products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia Pacific dominates the personal hygiene product market and reached USD 51.16 billion in 2021. Asia Pacific region holds the largest share of the global market due to the demand increasing demand from the Chinese and South East Asian population for personal care products such as diapers, wipes, toilet paper, and others. Furthermore, growing awareness for hygiene & cleanliness increasing demand are the factors driving the market growth in the region.

The North America is expected to grow during the forecast period of 2023 to 2030.  As the U.S. along with Canadian population demand for personal care products such as wipes, diapers, razors, and others increases. According to the data of U.S. Census Bureau, a U.S. federal governmental agency, in September 2021, health and personal care stores' sales in the U.S. reached USD 4.3 million.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Table of Contents:

  1. Introduction
  2. Market Segmentation
  3. Executive Summary
  4. Premium Insights
  5. Global Personal Hygiene Products Market: Regulations
  6. Market Overview
  7. Global Personal Hygiene Products Market, By Variety
  8. Global Personal Hygiene Products Market, By Packaging Size
  9. Global Personal Hygiene Products Market, By Application
  10. Global Personal Hygiene Products Market, By Distribution Channel
  11. Global Personal Hygiene Products Market, By Region
  12. Global Personal Hygiene Products Market: Company Landscape
  13. SWOT Analyses
  14. Company Profile
  15. Questionnaires
  16. Related Reports

To Check the Complete Table of contents, click here @ https://www.databridgemarketresearch.com/toc/?dbmr=global-personal-hygiene-products-market

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