By interviewing users, you can gain valuable insights to help shape your design process.

To achieve meaningful results in interviews, you need to have developed skills and a plan.

Tips for interviewing users

You can use these tips to help you make design decisions.

Look at the entire picture.

Before you start, plan your user interviews. Identify the goals of the interview.

What kind of information or insight do you need to make an informed decision?

You should tailor your interview according to the areas you wish to collect data.

This tool allows you to ask questions about the design and gain insights. It also allows you to contribute directly.

Second, over-recruitment for interviews

Contacting more people is a good thing. However, you may not be in a position to reach everyone.

It may be necessary to contact more people that you initially thought.

The third step is to adopt a funnel approach.

Use the funnel to organize an interview. Begin by asking general, broad questions before moving onto more specific ones.

Participants are encouraged to gradually warm up before participating in a deeper discussion.

As you progress in the interview, you will be able to narrow down specific details.

Select users Strategically.

When conducting qualitative interviews, it is important to carefully select participants.

When selecting people for a discussion, it is important to choose individuals with diverse experiences and perspectives.

By sampling, you can avoid missing important theories and concepts.

Interviews are more effective and will produce better results.

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Avoid problematic queries.

Problematic questions are those that are biased, misleading or confusing to participants.

You can have a successful job interview by asking neutral questions.

Avoid confusing and ambiguous phrases.

Create an environment where participants feel comfortable sharing their opinions and giving honest feedback.

 Sequentially order users' interviews

It's better to schedule interviews with users sequentially than at one time or with multiple interviewers.

Researchers can update interview questions by conducting one interview at a time, with gaps between. They can then take into consideration new insights gained from previous interviews.

It's a great idea to introduce new perspectives and ideas in future sessions.

Use a cheat sheet.

This cheat-sheet will help you navigate through difficult situations.

This cheat sheet will help you to memorize words that are not leading, so your questions can be unbiased and unrestricted.

Even experienced researchers use cheat sheets to improve discussions and research results.

Review your research goals.

Before conducting user interviews, review your research goals. Clarify decisions or design choices you need to make in light research findings.

You should align your questions with the information that you need to take a decision.

Ask relevant questions. They should be focused on the issue and provide you with all of the necessary information to move forward confidently.

Time management tips.

Give yourself ample time to cover all topics in an interview.

When planning interview questions, you should always take into consideration the time constraints.

Find ways to connect participants.

Participants are encouraged to be honest and open.

Listen to your partner and use friendly gestures.

This creates an environment where participants feel valued. It leads to a deeper and more insightful conversation.

Use probing methods.

Encourage open communication by creating an environment that encourages it. Greet with friendly gestures.

It creates an environment in which participants feel valued. It leads to deeper conversations.

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Understanding is the key to empathy.

When interviewing users, be curious and try to understand the perspective of those you are talking with.

You will better understand their frustrations, and aspirations.

Ask for help to take notes.

In many ways, a second person is helpful. They can offer a new perspective, take notes and watch non-verbal cues.

You will not miss important information if you participate in the conversation.

The quality of an interview will improve if you interview with another person. You'll be able to better understand what the user is saying.

Avoid judging or informing participants when conducting user interviews.

Maintain an impartial, non-judgmental tone throughout the conversation. Do not impose or make assumptions.

Let participants express themselves and their viewpoints freely.

Create a safe environment to encourage participants to be honest and open. They will then have the opportunity to share ideas and insights they might not otherwise have shared.

 Interview Using the Critical Incident Method.

This technique collects specific and detailed information about user experience.

Encourage participants to share their memories of specific events or moments. Encourage participants to express how they feel and what that means.

This method allows deeper exploration and context-specific insights.

It is important to clarify questions in real time.

When interviewing the interviewee, it is important to ask for clarifications and additional explanations.

By asking questions, you can clarify what is unclear or requires more context.

You can avoid misinterpretations by asking for clarifications as soon as possible.

It is a clarification that helps collect accurate data. Better design decisions can be made.

 You are able to accept silence, pauses, and quiet.

It is not necessary to worry if you are uncomfortable being silent during an interview.

Participants will be able to express themselves better and gain more insight.

Be Patient. Give the interviewee some time to consider their answer.

Silence is a powerful tool to encourage participants to share thoughtful and meaningful information.

Encourage a culture of honesty and transparency.

Instruct participants to be non-threatening, and provide a safe environment for them to express their opinions.

Promotes true thinking, leading to valuable insights.

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Be ready for unexpected reactions 

Prepare yourself to be challenged if you are asked a question by a user that challenges your beliefs or preferences.

Be open-minded to new ideas, feedback and criticism even if it contradicts your expectations.

An interview's purpose is not to validate an idea, but rather to better understand the users' thoughts.

You can use the feedback to improve user experience.

 Do not ask participants for their approval when conducting interviews.

Do not let participants tell you what they think you want to hear. Encourage honest and unbiased feedback.

Use their honest feedback to improve the service or product you offer.

Don't ask questions that may influence responses. To ensure your opinions and insights are authentic, you should foster a feedback culture.

Condense and summarize your review.

After conducting interviews, review the data. Analyze the themes and insights that were revealed during the interview.

You can consolidate the data and identify patterns or themes among the interviews.

The conclusion to the article is

Interviews and user research are powerful tools to understand users and create impactful experiences.

Use these tips to conduct user interviews and uncover insights about your audience. Design decisions can be made based on the needs of your users.

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