How to Give Web Designers the Assets They Need to Succeed
When embarking on a website design project, providing the web designer with all the required assets and information upfront is crucial. This empowers them to translate your vision into a successful website efficiently. However, many clients aren't sure what exactly to share. Here are tips on assets that web designers need from clients.
Branding Guidelines
A web designer requires your brand guide including logo files, fonts, color codes, graphic elements, content tone guidelines, etc. This enables them to represent your brand accurately throughout the website design. Share detailed instructions to prevent misrepresentation.
Business Details
Inform your web designer upfront about your products/services, unique selling propositions, target audience, market positioning, etc. Understanding your business goals and users enables crafting tailored experiences that convert.
Content Plan
Provide the web designer with an outline of content categories needed such as blog posts, product descriptions, service pages, testimonials, etc. Advise them on new versus existing content to determine creation timelines and optimize content workflows.
Site Maps
A site map detailing the required website pages and hierarchy allows a web designer to plan information architecture. Ensure final site maps are agreed upon by all stakeholders before design starts.
Visual Preferences
Provide examples of preferred colors, styles, themes, illustrations and imagery if any. However, also stay open to a web designer's creative ideas for the visual identity. Articulate aesthetic likes and dislikes so they can make informed decisions.
Page Requirements
Specify essential elements each page must contain - headers, body, sidebars, footers, forms, etc. Providing annotated webpage wireframes is extremely useful for guidance. But allow room for the web designer to enhance layouts.
Functionality Needs
Detail must-have features and integrations like search, chatbots, forums etc. so the web designer can plan technical workflows. But stay open to their recommendations for modern innovations that align with goals.
Quality Guidelines
If you require specific coding standards, QA protocols, WCAG accessibility compliance, etc. communicate these early. However, trust your web designer's expertise in industry best practices for clean, functional code.
Ongoing Support
Discuss ongoing maintenance needs post-launch like content updates, image refresh, etc. Convey your willingness to provide new assets periodically to keep the website relevant.
Equipping web designers with complete assets and requirements empowers success. Provide critical info upfront while also trusting their creative expertise. With clear communication and organized workflows, you set your Singapore web designer up for delivering exceptional outcomes.
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