Email automation can help you reach out to customers at the right time with the right message. Emails have been an important part of marketing since a long time. They can help you to increase online customer engagement and drive sales to your business. 

Automated email marketing can help you save time of your marketing team that they can utilize in crafting messages and research. Here, in this blog, we will provide you with in-depth information about email automation and how to execute an email automation strategy. 

By the end of this reading, you’ll be able to create an email automation strategy for your business. To start with email automation right away, visit WebMaxy.

Email automation statistics

What is email marketing automation? 

Email automation is the process of sending emails to customers with the right message at the right time. Automated email marketing can help you free up the time of your marketing team. They don’t need to manually send emails to customers. 

To start with email automation, you need to link your website analytics with your marketing automation platform. This will help you to target customers based on their actions, behavior, and preferences.

With email automation, you can send personalized emails to customers and enhance customer experience with your brand. This will also help to increase conversion rates and revenue of your business. 

Why should you use email marketing automation? 

Email automation helps to save time for marketing teams that they can utilize in other important tasks. A lot of time-consuming tasks are reduced like build email list, adding customer names, or sending emails manually. 

Marketers can invest their time in creating an effective email automation strategy. They can focus on creating workflows that improve customer journeys. An email automation software like WebMaxy eGrowth can help you to create email automation workflows easily. 

The benefits of email automation 

In this section, we will discuss the benefits of implementing email automation for your business. 

1. Streamlines workflow 

Email automation enables you to send emails to customers quickly based on their activity. As per the statistics, 49% of marketers say time-saving from repetitive tasks is the top advantage of email marketing automation. 

A streamlined workflow can help marketers save time and utilize it in other crucial tasks. They don’t need to focus on sending emails rather they can look at analytics and find ways to improve it.

2. Personalize customer experience

According to a report, 45% of marketers say that email automation helps to improve customer experience. By sending automated emails, you can ensure that you reach customers at the right time. 

It allows you to define events or triggers that will initiate an email marketing workflow. This way you can deliver relevant messages like welcome emails, incentives, reminders, sale notifications, etc. 

You can build strong customer relationships and make customers believe that you know & understand them. Engaging customers constantly will help you to generate more leads and drive higher sales. 

3. Improved customer segmentation 

Email automation software is usually integrated with a web analytics tool which makes it easier to segment customers. You can segment customers based on attributes, behavioral patterns, and engagement levels.  

By targeting customers based on their demographics and activities, you can send them relevant messages. It can help you increase customer engagement and improve metrics like open rate, click-through rate, and conversion rate. 

4. Reduced errors 

Email automation software reduces the chances of errors. You can create and schedule email campaigns with personalized messages. However, when it comes to creating and sending emails manually to people there’s room for error. 

It can help you map an individual customer journey and put the right information in appropriate places in templates. This way you can send personalized messages with no errors. 

How to automate email workflows? 

Now, we will give you a step-by-step guide to help you create an automated email campaign. Automated email workflows can help you conduct your email marketing effectively and efficiently. 

1. Choose an email automation software 

Nowadays, there are many email automation software available in the market. You should select the one that has all the features your business requires and fits into your marketing budgets. 

Here, we will also give you some recommendations for email automation software that you can use for your business. Before opting for email automation software, you should know about its features and benefits. (Refer to the next section to learn about the best email marketing automation software)

2. Determine whom you want to send emails  

Prior to creating automated email campaigns, you should determine your target audience. For example, for an awareness campaign, you send emails who have provided their information on your website but have not made a purchase yet. 

A good email automation software enables you to create audience segments easily. You can easily segment your customers before email automation marketing.  A marketing automation software like WebMaxy eGrowth can help you segment your target audience. 

3. Decide your email campaign’s goal 

To set up an effective automated email campaign, you should decide what you aim to achieve through it. For example, do you want them to consider your brand, do you want to make a repeat purchase or something else? 

Once you know the aim of your email automation marketing, you can create content accordingly. Decide the type of messages that you want to send through emails. For example, a customer has just signed up to receive emails. First, you can send them a Welcome email and later you can send them information about your brand. 

4. Set criteria to trigger emails 

In this step, you’ll decide the criteria or qualifications that a customer must meet to trigger a workflow. This will help you create personalized email automation workflows. For example, decide when to add a contact to the marketing workflow list, when they subscribe, click a link in an email, or become a marketing-qualified lead.  

You can set the criteria that will trigger an automated email workflow. For example, you can create an abandoned cart workflow. When a customer abandons a cart, they receive an email with a special offer or discount coupon. 

5. Determine the processes you want to automate 

Email automation software can help you to automate several email marketing processes. Think of the actions that you take while creating and sending an email to customers. There are many email marketing actions that you can automate such as,

6. Create and upload email campaign assets 

Once you have decided on the email marketing workflow, you should create the required email campaign assets. Create content, images, and email templates for the email campaigns. Build audience segments to whom these emails will be sent. You can also set triggers that will initiate the automated email campaign. 

7. Run a test to check your email automation setup 

Send a test email to yourself or your team members to know if your email automation setup is working properly or not. See if the email is being sent at the scheduled time and in the proper orientation. Resolve any issues that you find in the email automation workflow. 

By choosing the right email automation software, you can ensure that your emails are sent on time and correctly to your customers. Keep reading as next we will tell you about the best email automation tools that you can use for your business. 

Email automation tools 

An email automation tool can help you to create automated email campaigns. You can stay connected with your customers at each stage of their buying journey. 

1. WebMaxy eGrowth 

WebMaxy eGrowth is a marketing automation software that can help you automate marketing tasks and enhance customer experience. You can deliver personalized experiences to customers and drive revenue to your business. 

Create marketing workflows to target customers with relevant messages during their buying journey. You can automate SMS, Email, and WhatsApp marketing. There are many features in WebMaxy eGrowth such as,

To learn more about WebMaxy eGrowth and its features, connect with our experts on call or email us at info@webmaxy.co. 

Pricing: WebMaxy eGrowth offers a forever free basic plan. The paid plan starts from $90/month and the professional plan with more advanced features costs $149/month. 

2. Mailchimp 

Mailchimp is among the top email automation tools for e-commerce businesses. You can send relevant messages to customers based on their interaction with your brand. You can schedule email campaigns to reach customers who are most likely to engage with your brand.

This tool allows you to target customers based on various triggers. Some of the types of email automation are as follows:

Pricing: Mailchimp offers a free basic version. The paid essentials plan starts from $13/month and the standard plan with more advanced features costs $20/month. 

3. HubSpot 

HubSpot is a marketing automation software that can help you send personalized marketing emails to your customers. You can personalize the user experience by targeting them based on their behavior. 

This marketing automation tools offers comprehensive analytics that can help you understand what’s working and not working for you. Some of the key features of this marketing automation software are as follows:

Pricing: HubSpot offers a free basic version. The paid starter plan costs $18/month and the professional plan costs $800/month. 

4. Sender 

Sender is an email automation software that lets you engage with your customers effectively. It offers a drag-and-drop builder that helps you create emails and forms. You can create SMS and email campaigns from a single dashboard. 

This tool offers real-time analytics that can help you track the performance of your campaigns. Some of the key features of Sender are mentioned below:

Pricing: Sender offers a free plan with some basic features.  The paid standard plan starts at $8 and the professional plan costs $29/month. 

5. Omnisend  

Omnisend is an email automation platform that can help you recover abandoned cart prospects and encourage repeat purchases. The advanced segmentation options it provides enable you to segment customers easily. 

This tool lets you automate SMS and Email marketing. You can create push notifications and product recommendations. We have mentioned the main features of Omnisend below:

Pricing: Omnisend offers a free plan with limited features. The paid plan starts at $16/month and the pro plan with advanced features costs $59/month. 

How to make email automation effective? 

You can make email automation more effective by implementing certain tips and tricks. Here we have listed some of the best tips for your reference. 

1. Track customer responses 

Most of the email automation software provides you with a detailed report of customers’ responses like open rate, click-through rate, and bounce rate. You must track customer responses’ so as to plan your next move. 

If you see that your emails are not getting enough clicks, you can try a different tactic. You can create a workflow and decide when a person opens an email which next email will they receive. 

2. Plan your discounts strategically 

Most of the people expect free shipping from businesses these days. One of the main reasons why people abandon their carts is the high shipping cost. You can eliminate this reason by offering free shipping to customers who abandon their carts. 

If you still don’t recover your abandoned cart customers then you can send them additional discounts or promo codes. However, if the customer takes the free shipping offer then you don’t need to send them any offers. 

You can plan out how much discounts to give to customers at different stages of the buying journey. Initially, you can just start with free shipping and later further discounts when a customer doesn’t convert. 

3. Create automated drip campaigns

As per statistics, it takes around 7 interactions for prospects before they trust and become customers of a business. You can create automated drip campaigns to make customers familiar with your brand. 

In an automated drip campaign, the customers are made aware of your business by sending relevant content. You can gradually tell customers what your brand is about and how you can help them like a drip. Remember that drip campaign messages are only sent to people who have shown interest in your brand. 

Email automation examples 

Now, we will give you some of the best email automation examples that you can use for your business. 

1. Welcome email series 

A welcome email series is widely used by businesses. It involves sending a welcome email to customers who subscribed to the email list or made a purchase from the brand. 

A welcome email greets the customers with a short and sweet note. Next, an email is sent to customers with the best-selling products and a call to action to start shopping. Then, you can regularly send updates to customers about your brand. 

2. Abandoned cart email series 

Abandoned cart email series is popularly used due to the benefits it offers. Most of the time people add products to their cart and leave it before completing the purchase. An abandoned cart email serves as a reminder to customers to bring them back to the site. 

You can encourage customers to complete a purchase by offering them a special discount or coupon code. At first, you can send them an email with free shipping and a small discount. If they don’t convert then you can offer a higher discount.  

However, remember you should offer discounts only till the point it’s profitable for your business. If a customer isn’t purchasing even after a good discount then they might not be interested or have made a purchase from elsewhere. 

3. Re-engagement email series 

Re-engagement email series is created to send to customers who haven’t been active on your site lately. When a customer isn’t active on your website, it’s a sign that they might have forgotten about your brand. 

You can create a re-engagement email series, also called win-back emails. You can tell customers about your brand value proposition and the latest launches. This is a good way to attract the attention of customers and re-engage them with your brand. 

4. Order confirmation email series 

You can create this email series to send order confirmation and status emails. Send an email to customers thanking them for placing an order and with the order confirmation update. 

Next, you can send an email to customers informing them when their order is near their location. You can send them a link to track their package location. Keeping customers informed after they’ve placed an order helps to build their trust in your brand. 

5. Post-purchase email series 

You can create a post-purchase email series to engage customers after they have made a purchase. You can send a post-purchase email to customers asking them to provide feedback about their experience with your brand. 

You can ask customers to write a product review on your site to help fellow customers. Also, you can send product recommendations to customers similar to their recent purchase. An email reminding a customer to make a repurchase before the product is likely to finish is a good way to encourage repeat purchases.  

Email automation: The conclusion 

Email automations can help you engage with subscribers or customers easily. You can create an automated email series for drip campaigns, welcome, abandoned cart, and re-engagement. 

It can help you save time of your marketing team which they can put into creating an effective strategy. You can nurture and build connections with your customers by sending them emails regularly based on their activity. 

WebMaxy eGrowth is an email automation software that can help you create automated email series. You can target customers based on their demographics, purchase behavior, and recent activity.  
eGrowth comes with a wide range of features that can help you enhance customer experience and amplify revenue. Schedule a demo with our experts to learn more about WebMaxy eGrowth or email us at info@webmaxy.co.

Email Automation FAQs

What is email automation?

Email automation refers to automating the email marketing process to help you send the right messages at the right time to your customers. You can define and set triggers for sending email messages. For example, when a customer subscribes to receive emails. A welcome email automation series is initiated.

What is email marketing automation?

Email marketing automation lets you automate the email marketing process and reach customers at the right time with relevant messages. You can set rules and decide when you want to send emails to customers. You can create an email series for different customer actions like sign-up, abandoned cart, post-purchase, etc.

How to set up email automation?

Email automation can help you to increase business efficiency and save time. You can set up it by following the steps given below:

– Choose an email automation software. 

– Determine whom you want to send emails

– Decide your email campaign’s goal 

– Set criteria to trigger emails 

– Determine the processes you want to automate 

– Create and upload email campaign assets 

– Run a test to check your email automation setup

What is the best email marketing automation?

WebMaxy eGrowth is the best email marketing automation software. It can help you create marketing workflows with an easy drag-and-drop builder for different customer actions. You can automate your SMS, Email, and WhatsApp marketing. Apart from that, it comes with many features such as customer segmentation, ProMarketer.AI, marketing workflows, social campaign, WhatsApp commerce, omnichannel support, customer loyalty, and retargeting.

What are the benefits of email automation?

Email marketing software can help you implement email automation for your business. There are many benefits of email automation that we have mentioned here. 

– Streamlines workflow 

– Improved customer segmentation 

– Enhance customer experience 

– Reduced errors

Which are the best tools for email marketing automation?

Email automation can help you to target customers effectively in their buying journey. The best tools for email marketing automation are as follows: 

– WebMaxy eGrowth 

– Mailchimp 

– Sender 

– HubSpot

– Omnisend