Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Size & Growth Analysis: Current Trends and Future Prospects (2022-27)

Among the recent reports from MarkNtel Advisors, the ” Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Analysis, 2022-2027” offers a detail-driven analysis of the current & future scenarios of the industry, including market size, drivers, challenges, opportunities, threats, regional shares, & key competitors, among others.

According to the study, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market size is set to register around 23% CAGR during 2022-27. With this report, our domain-specific experts & dedicated analysts aim to provide stakeholders with detailed insights into the constant fluctuations in the market growth trajectory and what to expect in the forecasted period, helping them thrive in the industry.

Moreover, the report incorporates detailed information on the major Factors influencing the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market dynamics across different segments/sub-segments & geographies, along with the competitive landscaping, current trends, recent developments, and various strategies adopted by top industry participants for revenue generation.

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Market Dynamics:

Growth Opportunity: Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations

Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors & citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East & Africa.

Major Highlights from the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Research Report

  • Highlights on market drivers, restraints, and opportunities
  • Examination of business strategies and market shares
  • Profiling of the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market leaders, including their mergers & acquisitions and the key strategies adopted
  • Insights into the regulatory scenario and regional dynamics
  • Detailed assessment on investment & revenue generation strategies
  • Identification of high-growth segments and geographies in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
  • Latest trends, developments, and other relevant factors

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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market: Key Segments | Regions/Countries | Competitor Analysis

This section of the report intends to provide stakeholders with insights into high-growth segments and help them devise winning strategies to stay competitive in the industry. Technical trends, downstream & upstream value chain analysis, along with Porter's five forces analysis are the major pointers considered while forecasting the market scenario for individual regions/countries. The Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market segmentation is as follows:

By Type

-Billboards/LED Screens

-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)

-Transit

By End User

-Retail

-Real Estate

-Financial Services

-Government

-Automotive

-Others (Education, Healthcare, etc.)

By Location

-Bus Stations

-Malls & Facades

-Airports

-Taxi

-Movable Trucks

-Fuel Stations

-Trains/Metro

-Super Markets/Hyper Markets

-Departmental/Convenience Stores

-Highways & Bridges

-Roadside Lamp Posts

-Roadside Mupis

Geographically, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market extends across:

By Country

-The UAE

-Saudi Arabia

-Oman

-Qatar

-Egypt

-Morocco

-Others

In addition, the research study includes the leading Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market companies, their financials, market shares, resources, recent developments, revenue generation strategies, strategic partnerships, and significant mergers & acquisitions in recent years. While profiling the companies, elements like key performance indicators, latest trends, product/service offerings, risk analysis, and SWOT analysis were considered extensively.

Leading Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market companies –

-JCDECAUX SA

-ELAN Media

-HyperMedia FZ LLC

-Emirates Neon Group

-Hills Advertising L.L.C.

-Elevision

-Dooha Media

-Viola Communications

-Daktronics Inc.

-NMN Communications

-Mubashir

-Primaflex International

-Lifeonscreen

-Others

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Note: We also offer customized reports tailored to the specific requirements of our clients, which incorporate reliable insights into the market dynamics in a particular segment, geographic location, or a competitor.

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Report: Frequently Asked Questions

·        What was the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market size in the historical period?

·        At what CAGR the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market is expected to grow during 2022-27?

·        In which segments/regions, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market share is projected to be the highest through 2027?

·        Which companies hold the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market share, and what are their revenue generation strategies?

·        What are the major Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market growth restraints expected during 2022-27?

·        Which trends are expected to create the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market growth opportunities?

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Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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