The global digital printing packaging market experienced significant growth in 2020 and is expected to maintain a steady revenue CAGR during the forecast period. Key drivers of this growth include the cost-effectiveness of digital printing, elimination of labor-intensive processes, and the ability to enhance consumer engagement and launch marketing campaigns. Digital printing in packaging offers various benefits, such as reduced setup time and the ability to customize designs, resulting in increased demand and overall market revenue growth.
Non-contact digital printing is the core method employed in digital printing packaging. Instead of using printing plates, the process relies on computers and technology to instruct the printer and create the desired image on the packaging. By converting images into pixels, digital printing controls the amount and placement of ink on the substrate. The method is widely used in packaging manufacturing due to its time and cost-saving advantages, particularly for smaller order runs and minimalist packaging designs.
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Factors Driving Growth: The global digital printing packaging market's revenue growth is propelled by the desire to reduce manual pre-press procedures and tooling costs. The expedited production process offered by digital printing saves time and money, and the ability to modify colors and attributes allows for precise packaging designs that protect brands from counterfeiting attempts. Additionally, digital printing has a reduced environmental impact compared to traditional methods, making it an attractive choice for eco-conscious businesses. Moreover, the versatility to print on both rigid and flexible materials and adjust print units further contributes to revenue growth.
Factors Restraining Growth: Despite its advantages, the global digital printing packaging market faces certain challenges, including high expenses for large volumes and maintenance costs. Furthermore, matching colors from the Pantone Matching System (PMS) can be problematic, as digital printing lacks the same variety of coatings available in lithographic printing.
Opportunities for Players: The trend towards interactive and personalized packaging, coupled with a focus on sustainability through digital technology, creates lucrative business opportunities for both established players and newcomers in the market. Brands empowering consumers to co-create packaging designs and control their narrative further fuel market growth prospects.
Global Digital Printing Packaging Market by Packaging Type: The labels segment is expected to hold the largest revenue share during the forecast period. Digital presses provide contamination-free labels, facilitating recycling, and are used to enhance product attractiveness, contributing to the segment's growth.
Global Digital Printing Packaging Market by Printing Technology: Inkjet technology is anticipated to dominate other segments in terms of revenue share. Inkjet printing enables cost-effective production, localization, customization, and personalization of products, making it a successful tool for promotional efforts.
Regional Insights: North America led the global digital printing packaging market in 2020, primarily due to the region's abundant raw materials and cost-effective packaging solutions. The presence of leading industry players in the region, such as HP Inc., Xerox, and Quad/Graphics Inc., further drove market growth. Meanwhile, the Asia Pacific market is expected to witness the fastest revenue CAGR, fueled by rapid industrialization, increasing adoption of low-cost packaging printing options, and technological innovations in printing. Countries like India, China, and Japan have seen significant expansion in the food, beverage, pharmaceutical, healthcare, and cosmetic industries, contributing to the region's market growth.
Major Companies and Strategies: Major players in the global digital printing packaging market include HP Inc., Xeikon N.V., Landa Corporation Ltd., Quad/Graphics Inc., and others. Companies are investing in innovative technologies, such as HP's PageWide corrugated technologies, to expedite digitally printed packaging solutions. Strategic acquisitions, like Elanders' purchase of Schätzl Druck & Medien GmbH & Co. KG, and increased digital printing capacity, as seen in Printpack's case, are also driving growth.
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